A Helping Hand for New Zealand Businesses

A Helping Hand for New Zealand Businesses

Many are falling behind when it comes to getting video content onto their website.

Local New Zealand businesses are not keeping up when it comes to promoting their business online. The Dmoz directory revealed less than 10% of New Zealand business websites contain a video on their homepage. Filming.NZ and other SEO specialists state that having a video on your homepage will increase visitor retention time and improve your website’s PageRank more than any other factor.

Facebook social interactions are in decline according to Fortune who reported a more than 30% declining average across all businesses, with some businesses, such as the Huffington Post losing as much as 60%.

In almost the opposite trend is YouTube which TechCrunch reports as having a 60% increase in its current annual growth rate of watch time.

With more and more people watching a video rather than reading content, it is time for New Zealand businesses to change the way they are marketing their business online.

“Most businesses have their social media marketing wrong and are choosing to grow their Facebook page rather than create videos,” says Hamish Webb CEO of Filming.NZ “yet businesses are more likely to succeed in an expanding market, like online video.” He said.

Consumers gain more familiarity with your product, or service when you use video and 7 out of 10 people will view a brand more positively after watching a video, according to research by Axonn Media.

Not all companies are falling behind. Air New Zealand leads the way with their hugely successful safety videos, many of which have been a viral hit online. Air New Zealand C.E.O Christopher Luxon explains “My background is as a brand manager and a marketer.” He took a company that was losing $2 million a week and turned it into a profitable $800 million per year business.

Video may now sound like an ideal investment but the costs can be prohibitive with professional videographers charging anywhere from $1500-$4000 for a short promotional video, that is hardly watched on platforms such as YouTube.

“The problem most businesses are faced with is building an audience, and that is where we would like to help.” Says Hamish Webb.

Filming.NZ create free collaborative videos with New Zealand businesses regardless of their size. This helps business owners get their content and message onto video.

For more details visit their website: http://filming.nz

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