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Simply Wall St launches in New Zealand

Simply Wall St launches in New Zealand

Sydney, Australia – 13 th Feb, 2017

Simply Wall St, a popular fintech startup aiming to replace human stock brokers, has announced it is launching its services in Canada and New Zealand, as addition to the currently covered markets of US, UK and Australia.

Simply put, the platform is doing for investors everything that the best human stock broker would, but orders of magnitude cheaper and quicker. It provides its over 85,000 users with actionable, well researched information on stocks in the form of beautiful and easy to understand infographics, helps them find new investment opportunities based on their preferences and provides them with detailed portfolio analysis.

But in many ways, Simply Wall St is also very unlike the traditional investment services. If you are a small or beginner investor you can use the platform for free on the Learner plan and transparency is such a big focus here that the analysis model is even open sourced.

“Stock brokers were once supposed to be helping retail investors succeed in the market. But they were too expensive and often serving their own interests rather than their client’s. So logically, most investors moved to discount brokerages, which are cheap, but are not providing any useful advice or help,” says Al Bentley CEO and founder of Simply Wall St.

Research studies show that the majority of retail stock investors today have no or very little idea about what they are actually doing 1 . That ends in them usually either underperforming the market, or even losing money.

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“We are giving investors access to high quality financial data used by institutions and professionals, at a fraction of a cost. And we take this complicated data, analyze it and present it as beautiful infographics so everybody can understand it and act upon it, even if they didn’t study finance,” adds Al Bentley.

Simply Wall St is launching in New Zealand in partnership with Sharesight, a Wellington based portfolio management software company.

The Fintech startup has already had a good response from the New Zealand finance community, with positive reviews from popular finance blogs such as NZ Muse, The Happy Saver and Get Fired ASAP.

1 http://www.asx.com.au/documents/resources/australian-share-ownership-study-2014.pdf

About Simply Wall St Simply Wall St is based in Sydney, Australia and was founded in 2014 by Alistair Bentley. The service tripled the number of its users in 2016 and currently has over 80,000 investors who every month access more than 300,000 analysis reports.

The platform uses institutional quality data from Standard and Poor’s Capital IQ, with over 1,000 data points updated every 6 hours used to provide detailed fundamental analysis on each of the over 18,000 companies listed on the NYSE, Nasdaq, TSX, LSE, ASX and NZSE stock exchange.

Simply Wall St offers its users two plans, beginner and small investors can use the platform for free on the Learner plan, while the established investors can upgrade to the Investor plan which is currently offered for USD $115 a year.

The company has secured a seed round of $600,000 AUD led by Michael Quinn from Innovation Capital in August 2015, bringing the total raised by the startup to $700,000 AUD.

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