Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Joust for the record – castle placed on the market for sale

Media Release

13.03.2017


Caption: The Castle Pamela in Tirau is known for housing Australasia’s biggest doll collection but there is scope to turn it into a hospitality venue.

Joust for the record – castle placed on the market for sale

A castle housing New Zealand’s biggest doll and toy collection has been placed on the market for sale.

The Castle Pamela in the Waikato township of Tirau is one of the region’s best-known tourist attractions.

The 825m2 property sits on 2.88ha over two titles overlooking rolling countryside, and is being marketed for sale by Bayleys Hamilton through private treaty, with offers closing on April 6.

Bayleys agent Blair Hutcheson says the sale is a rare opportunity for someone to own not only their own castle – with moat – but also develop and operate a landmark tourist destination.

"The toy collection is the largest of its kind in Australasia and includes numerous rarities from the 19th century, as well as limited edition All Blacks dolls and classic Fun Ho! Toys from the 1930s," Mr Hutcheson says.

“There is the potential to purchase not just the land and buildings, but the doll and toy museum business and chattels too.

“The museum is a turn-key operation, although there are numerous opportunities to grow revenue streams, including expanding its potential as a large-scale hospitality and function venue.

“The castle contains multiple function rooms, a café and dining area, and additional floor space for retail ventures. An investor could lease out the business operations to a tenant, or take charge of it themselves."

The castle was built 17 years ago by entrepreneurs Kelvin and Pamela Baker and has attracted hundreds of thousands of domestic and international visitors. The couple chose the location for its picturesque setting, proximity to State Highway 1 and placement within the "golden tourism triangle" of Auckland, Rotorua and Waitomo.

On the ground floor, are a dining hall and café, an adjoining room for the doll and toy museum and a separate room, named the “Stag Hall.”

Currently not open to the public are two additional spaces; one originally designed as a commercial kitchen and an additional breakout room presently used for storage.

A yet-to-be-completed mezzanine area is designed to include toilet and bathroom facilities with three separate rooms and balcony to the fully enclosed courtyard. One of the castle’s turrets has a stairway to a viewing platform.

The grounds include landscaped gardens, a moat with gold fish, extensive parking and a paved outdoor dining area.

Also included in the sale is a 241sqm house with three bedrooms and an adjoining large double garage/workshop.

Mr Hutcheson says the property presented numerous opportunities for shrewd investors.

“Potential buyers could either lease out the business operations to a tenant, or take charge of it themselves. With two land titles, there is an opportunity to develop the residential component or on-sell the separate vacant residential lots.

“The vendors recently gained a resource consent to use the premises as a large-scale hospitality and function venue. The Castle could cater to large groups of up to 300, and host a diverse range of events, from business conferences and weddings to unique dining experiences or corporate team-building activities.”

Mr Hutcheson says there was scope for a developer to capitalise on The Castle’s reputation and unique architecture by turning it into an accommodation venue, such as a luxury resort-style lodge.”

“Either would meet the growing demand for quality accommodation from increasing tourist numbers, as well as the ongoing trend for the New Zealand population to move Southward,” he says.

Such opportunities are in keeping with both the South Waikato Council’s long-term economic strategy — to assist existing business and to grow visitor expenditure to $1.35 billion by 2025 — as well as the Waikato Tourism’s priority to find new and compelling tourism opportunities.

“The support of both these initiatives make the property a compelling proposition,” Mr Hutcheson says.

“Tirau is a popular stop for visitors travelling South from Auckland and North from Taupo and Rotorua. The township is close to many tourist highlights, including the Hobbiton set used in Sir Peter Jackson's Lord of the Rings and Hobbit films, as well as natural attractions such as the Okoroire Hot Springs, Te Waihou walkway and the Waikato river trails.

“With visitor numbers to New Zealand at historic levels, those in Tirau’s tourism and hospitality industry are well placed to take advantage of the boom.”

Mr Hutcheson adds: “Kelvin and Pamela built The Castle Pamela in 2000 to showcase their extensive collection, which they started back in 1986.

“They have run a successful business from the building for the last 17 years and The Castle Pamela is now recognised as a popular tourist destination, both nationally and internationally.”


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Launched: NASA's Super Pressure Balloon Takes Flight From NZ

NASA successfully launched its football-stadium-sized, heavy-lift super pressure balloon (SPB) from Wanaka, New Zealand, at10:50 a.m. Tuesday, April 25 (6:50 p.m. April 24 in U.S. Eastern Time), on a mission designed to run 100 or more days floating at 110,000 feet (33.5 km) about the globe in the southern hemisphere's mid-latitude band. More>>

ALSO:

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Cyclone Cook: Round Up Of This Week’s Weather

One of the significant impacts this week was flooding due to excessive rainfall amounts. Rainfall amounts topped out at 350mm over the past 60 hours in parts of northwest Nelson, with 200mm+ measurements recorded about Coromandel Peninsula, and between 150-200mm in the Kaimai Ranges. Rainfall amounts of between 30-50mm were commonplace elsewhere. More>>

ALSO:

Earlier: Batten Down The Hatches For Cyclone Cook

Although fast-moving, Cyclone Cook will be destructive and MetService Expert Meteorologists have issued Severe Wind Warnings for the whole of the North Island apart from Northland... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news