Acclaimed hospitality marketing & PR agency opens NZ Branch

Acclaimed hospitality marketing & PR agency opens New Zealand Branch

Dutch marketing and PR agency Typhoon Hospitality is expanding its business to Asia Pacific by launching an Auckland branch. The agency is joining forces with local company Lily & Louis to work with world’s leading brands and independent businesses within the hospitality industry.

Due to its specialist and niche approach, the start-up has achieved major partnerships with brands such as Guinness, Nespresso, Hendrick’s Gin, Deliveroo, and THE ENTOURAGE GROUP. With its expansion to New Zealand, the agency can now realise its dream to elevate marketing and PR in hospitality to the next level in two different time zones.

The Amsterdam-based agency focuses on the European market while Typhoon Hospitality New Zealand will be responsible for Asia Pacific.

In 2012, Typhoon Hospitality was founded on the belief that from a marketing perspective, hospitality could do, and deserved, better. Now, the agency boasts 30 specialists spanning marketing, events and public relations.

“We used to joke around about Typhoon’s upcoming ‘world domination’. Hidden within this innocuous joke was a very real desire to expand globally. Half a year ago I found the perfect home to take this step. Auckland: a region whose hospitality branch was at the same stage as Amsterdam was when Typhoon Hospitality was founded. With the establishment of the Asia Pacific HQ, we will not just be an Amsterdam/European hospitality partner in crime, but a confidant for brands and entrepreneurs from around the world,” says Typhoon Hospitality’s Founder and Managing Director Yaela Betsalel.

To utilise its expertise on the far side of the world to the fullest, Typhoon Hospitality has joined forces with boutique consumer PR agency Lily & Louis. Lily & Louis is intimately familiar with the New Zealand market with year on year growth, making it an idea partner to complete Typhoon Hospitality’s extensive experience in the field. It boasts an impressive client portfolio consisting of leading national and international brands such as Montblanc, AMP, Accor Hotels, Peroni, Sanpellegrino.

“We are delighted to partner with Typhoon Hospitality and look forward to innovating bespoke marketing and PR solutions in a booming hospitality industry in New Zealand. In 2016 alone, sales sat at almost $9 billion per annum. This is a serious industry with major social and economic implications and it’s not going anywhere. It is only logical that we expand our rapidly growing business to include marketing and PR solutions, which consider and satisfy this growing sector’s needs,” says Lily & Louis’ Managing Partner Jacqui Ansin.

“In five years, Typhoon has developed an unprecedented speciality in hospitality marketing, PR and communication. We’re honoured to serve a new market with our partners Lilly & Louis to add value to the industry in New Zealand and beyond,” adds Betsalel.

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About Typhoon Hospitality

With its 360° way of working, Typhoon Hospitality is a unique hospitality marketing & PR agency. Restaurant, hotel, spirits and everything in between; if it’s hospitality related, it’s our business! The young, strong, and creative team turns their (crazy) ideas into concrete projects and develops tailor-made approaches with a mix of PR, online marketing, social media, events and design. Typhoon Hospitality is founded on the belief that – marketing wise - hospitality can do - and deserves - better. Typhoon Hospitality puts this belief into practice for Nespresso, Kimpton, Belvedere Vodka, Deliveroo en NH Collection Grand Hotel Krasnapolsky, among many more; creating strong and durable brands.

About Lilly & Louis

Lily and Louis is a fast growing boutique lifestyle PR agency specialising in curated content for businesses, media, consumers, social channels and stakeholders. With an impressive portfolio of some of New Zealand’s most beloved brands and leading category coverage, they are not afraid to push the boundary to cut through the noise and fit brands into people’s lives. Working at a strategic, creative and tactical level, they produce engaging campaigns which connect New Zealanders through shared values and interests while embedding brands within consumer consciousness.

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