Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Local TV content steady

21 April 2017



Local TV content steady

New Zealanders enjoyed slightly more new local television content last year but less local content in prime time.

The Local Content Report, a study of local content on mainstream channels that NZ On Air has prepared since 1989, shows relatively steady levels of local content in a challenging economic environment.

The Local Content Report looks at the amount of locally produced content by genre on seven free-to-air channels. Since the report began local content has increased 468%.

Key findings for 2016 were:

• First run local content (new) was up by 4%, or 266 hours more than 2015. This was partly due to Olympic Games coverage on Prime and additional investment by MediaWorks.
• Local content comprised 31% of prime time schedules (down from 36% in 2015).
• The biggest increase in any genre was Entertainment programming which was up 42%, largely influenced by new nightly programme Family Feud on Three.
• Documentary, Drama/Comedy, Sports and Māori programming for a general audience all increased, while General Factual and Children’s programming were down.
• Repeat programming was down 1%.

NZ On Air funded content accounts for a relatively small portion of local content overall because the agency does not invest in the high volume genres of Sports, News and most Current Affairs. These genre account for 45% of the local content in TV schedules.

In 2016 NZ On Air funded content was 15% of all local content broadcast, up 1% from 2015.

“At a time when viewers have more choice than ever it is good to see local content continuing to hold its own in TV schedules. Local programming is as good as anything in the world, and ensures New Zealanders see and hear themselves, their stories and issues,” said NZ On Air Chief Executive Jane Wrightson.

The full report is available on the NZ On Air website.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Auckland Port To Recapture Gas: Union Calls On Ports To Stop Spewing Methyl Bromide

The Maritime Union of New Zealand welcomes the decision by Ports of Auckland to stop releasing methyl bromide emissions into the air. The move to fully recapture the toxic gas after fumigation sets a new benchmark for industry best practice. More>>

ALSO:

Retail: Banks Shoes Calls In Receiver

Banks Group, which runs 14 stores across the country under the brands including Banks Shoes and Shoe Connection, has been tipped into receivership at the request of director John Bank. More>>

ALSO:

NZ's Space Programme: Rocket Lab Makes It To Space (But Not Orbit)

Electron lifted-off at 16:20 NZST from Rocket Lab Launch Complex 1 on the Mahia Peninsula in New Zealand. It was the first orbital-class rocket launched from from a private launch site in the world. More>>

ALSO:

Earlier:

Budget: Irrigate (Good Times, Come On!)

Additional grant funding of $26.7 million over the next three years plus a capital boost of $63 million towards irrigation investments in Budget 2017 will deliver economic and environmental benefits through better use of water... More>>

ALSO:

Silver Fern Farms: Proposal To Close Fairton Sheepmeat Plant

Silver Fern Farms has advised its people of the proposal to permanently close the site, and has discussed potential transfer options to its other sites in the region as part of the consultation process...
More>>

ALSO: