Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Rugby World Cup will open trade doors with Japan

Rugby World Cup will open trade doors with Japan

May 19, 2017

The build up to the 2019 Rugby World Cup presents a huge opportunity for any New Zealand tech firms considering the Japanese market as the passion for the All Blacks is huge in Japan, NZTech chief executive Graeme Muller says.

Muller has been in Japan this week on an economic and trade trip lead by Prime Minister Bill English.

Japan is a major trading partner with New Zealand with $6.4 billion traded between both countries last year. A large proportion of the $3.4 billion imported from Japan last year was technology, mainly consumer electronics.

"New Zealand is a trusted brand in Japan and the New Zealand government will be investing in and around the World Cup, which is closely followed by the Olympics, to help Kiwi businesses grow in Japan.

“The massive Japan market is often overlooked by many Kiwis looking past it to China. Japan is a huge, well organised and high wealth market that provides great returns for Kiwi companies that are prepared to take the long approach.

“Traditional firms like Fonterra, Zespri and ANZCO who have been operating in the Japanese market for decades continue to reap the rewards. Volumes may be lower but margins are much higher.

“Likewise, Kiwi tech firms operating in Japan like Shuttlerock and Fisher & Paykel Healthcare have taken a very long term view and continue to do well.

“Not known for technology, New Zealand’s biggest tech opportunity will probably come from agritech and partnerships with well entrenched traditional agri businesses like Fonterra and ANZCO who have deep relationships in the market.

“More and more Japanese tourists are coming to New Zealand and the best way to get Japanese businesses to understand our tech strengths will be to leverage this growing interest in New Zealand and bring them here to see our tech in action,” says Muller who arrives back in Auckland tomorrow morning.

Japan is New Zealand’s fourth largest goods export market worth $3 billion and Muller says he has enjoyed meeting Japanese tech leaders during the trip.

Technology is New Zealand’s third biggest and fastest growing industry and NZTech is the national voice of the Kiwi tech industry.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Land Report: Issues With Soil Degradation

An environmental report released today has found we are damaging and losing our soils and our native plants and animals. More>>


Water Quality Report: Cause For Optimism

National River Water Quality Trends released by Land, Air, Water Aotearoa (LAWA) this week, reveal that for all river water quality parameters monitored over a 10 year period, more sites were improving than deteriorating. More>>


IMF Report On NZ: Positive Economic Outlook

Minister of Finance Grant Robertson has welcomed the IMF’s Concluding Statement, released following its annual visit, which provides an independent assessment of the strength of the New Zealand economy. More>>


Retail Power Price: Review Panel Named

The Energy and Resources Minister Megan Woods has released the details of who will sit on an expert advisory panel which is tasked with leading a review into the price of electricity in New Zealand. More>>


Increasingly Disruptive Threats: Govt Cyber Security Refresh

Broadcasting, Communications and Digital Media Minister Clare Curran today announced a comprehensive refresh of New Zealand’s approach to cyber security. More>>


Regional Growth: Action Plan To Modernise Taranaki’s Economy

The Provincial Growth Fund (PGF) will invest up to $20 million to help future-proof the Taranaki region by diversifying its economy, creating additional jobs and leveraging off the strong base the region has established through its oil, gas and agricultural ... More>>


Winding Down Irrigation: Funding Ends For Crown Irrigation Investment

The Government has begun winding down public funding for large-scale irrigation through Crown Irrigation Investments Limited (CIIL), in line with the Coalition Agreement and the Confidence & Supply Agreement. More>>