Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Vista shares rise 3.5% as Fox sign-up to Movio

Vista shares rise 3.5% as Fox sign-up to Movio shows 'proof of life' for analytics

By Paul McBeth

July 11 (BusinessDesk) - Vista Group International shares climbed 3.5 percent after 20th Century Fox Film became the newest studio customer for its Movio unit in what the Kiwi firm sees as proving the value of the analytics business.

The shares climbed 20 cents to $5.95, adding to a 2.7 percent gain so far this year after Auckland-based Vista signed a five-year deal with Fox to license anonymous Movio data.

Movio provides marketing data analytics and campaign management software for movie theatres, film distributors and studios, giving them real-time information for about 34 million moviegoers' activity and transactions, of which more than 14 million are in the US.

The deal is the latest in a string of transactions that includes US cinema advertiser Screenvision Direct and marketing agency Epsilon, and builds on the 42 percent boost in annual revenue Vista generated from Movio in calendar 2016.

Brian Cadzow, commercial and legal director, told BusinessDesk the Fox deal was Movio's biggest to date, and that the unit has the potential to match Vista's cinema business in size.

"20th Century Fox is going to get the most out of it and are planning to use it in a way that they'll get considerable value from what we're providing," Cadzow said. "This is a positive step and shows proof of life for Movio."

Cadzow said other studios who have signed up to Movio have been feeling their way around the service, and are only now beginning to change the way they use data to market their movies.

Vista is holding an investor day in Auckland later this month and is scheduled to report first-half earnings on Aug. 24.

(BusinessDesk)

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fletcher Whittled: Fletcher Dumps Adamson In Face Of Dissatisfaction

Fletcher Building has taken the unusual step of dumping its chief executive, Mark Adamson, as the company slashed its full-year earnings guidance and flagged an impairment against Australian assets. More>>

ALSO:

No More Dog Docking: New Animal Welfare Regulations Progressed

“These 46 regulations include stock transport, farm husbandry, companion and working animals, pigs, layer hens and the way animals are accounted for in research, testing and teaching.” More>>

ALSO:

Employment: Most Kiwifruit Contractors Breaking Law

A Labour Inspectorate operation targeting the kiwifruit industry in Bay of Plenty has found the majority of labour hire contractors are breaching their obligations as employers. More>>

ALSO:

'Work Experience': Welfare Group Opposes The Warehouse Workfare

“This programme is about exploiting unemployed youth, not teaching them skills. The government are subsidising the Warehouse in the name of reducing benefit dependency,” says Vanessa Cole, spokesperson for Auckland Action Against Poverty. More>>

ALSO:

Internet Taxes: Labour To Target $600M In Unpaid Taxes From Multinationals

The Labour Party would target multinationals operating in New Zealand to ensure they don't avoid paying tax if it wins power and is targeting $600 million over three years through a "diverted profits tax," says leader Andrew Little. More>>

ALSO: