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New Zealand’s Digital Economy among the World’s Best

New Zealand’s Digital Economy among the World’s Best


Auckland, New Zealand – 12 July – New Zealand has been announced as one of the top digital economies in the world in the 2017 Digital Evolution Index by the Fletcher School at Tufts University in partnership with Mastercard.

The second Digital Evolution Index (DEI) research, released today, tracks the progress countries have made since 2014 in developing their digital economies and integrating connectivity. New Zealand was identified as one of the digital elite economies, alongside the UK, Singapore, UAE, Hong Kong and Japan.

New Zealand’s strong digital economy was attributed to a positive combination of infrastructure, incubating start-ups, a cultural commitment to innovation, and government support.

Peter Chisnall, Country Manager for Mastercard New Zealand and the Pacific Islands says it is great to see New Zealand has been ranked a ‘stand out’ country in the worldwide index.

“It is fantastic that New Zealand is highlighted as a world leader, with our businesses and lives increasingly online. New Zealand is well placed for future growth so we can make the most of the immense opportunities the digital environment from our corner of the world. The investment from industry and government to advance our digital infrastructure and foster innovation is putting us in a strong place to compete globally,” says Chisnall.

The research maps the development of 60 countries, demonstrating their competitiveness and market potential for further digital economic growth. The index measures four key drivers Supply (or internet access and infrastructure), Consumer demand for digital technologies, Institutional environment (government policies/laws and resources) and Innovation (investments into R&D and digital start-ups), through 170 unique indicators.

Measuring the pace and state of digital advancement, the research puts countries into four distinct categories:

Stand Out countries, including New Zealand and the UK, demonstrate high levels of digital development while continuing to lead in innovation and new growth.

Stall Out countries, including Australia and the USA, have a strong history of growth, but their momentum is slowing and without further innovation they are at risk of falling behind.

Break Out countries, include the likes of China and Russia, who still have relatively lower absolute levels of digital advancement but these countries demonstrate the fastest momentum.

Watch Out countries, including South Africa and Greece face significant challenges and are constrained both by low levels of digital advancement and a slow pace of growth.

“Despite being a ‘stand out’ country, New Zealand businesses, government and society must continue to embrace innovation, while facing ongoing challenges of the security of digital infrastructure as we move forward,” adds Chisnall.

Central to digital evolution is digital “trust”. As interactions are increasingly conducted digitally and affect more and more aspects of people’s lives, digital trust continues to grow in importance. This report provides a way to assess digital “trust”, as well as the state and rate of digital evolution with examples from around the world.

“Technology has a role to play in improving economies and making our lives better, but growth is only achievable if everyone has confidence and trust in technology and embraces change to ensure ongoing success,” says Chisnall.

The link to the full report and methodology can be found here.

-Ends-

About the Digital Evolution Index

The Digital Evolution Index 2017 builds off the successful launch of the first edition of the Index in 2014. The research behind this latest edition considers numerous new factors to better reflect rapid changes in the digital world and create a report that is accurate, robust and comprehensive.

The in-depth analysis includes a study of the pace of digital evolution across 60 countries, across four key drivers of supply, demand, institutional environment and innovation. It utilizes data over 8 years (2008 – 2015) to provide an overall digital evolution score and digital momentum score, as well as a measure for digital trust.

The Digital Evolution Index is a research product of Digital Planet - an interdisciplinary research platform, based at the Institute for Business in the Global Context at The Fletcher School at Tufts University.

About The Fletcher School

The Fletcher School at Tufts University is the oldest exclusively graduate school of international affairs in the United States. The School’s alumni represent the highest levels of leadership in the world, including hundreds of sitting ambassadors, political and military leaders, respected voices from distinguished media outlets and institutions, heads of global non-profit organizations, and executive leadership of some of the world’s largest corporations. The Fletcher School offers a collaborative, flexible and interdisciplinary approach to the study of international affairs, featuring a distinguished faculty and diverse student body representing more than half the world’s countries.

About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNZ, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.


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