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Hawke’s Bay Winegrowers appoint new Executive Director

Hawke’s Bay Winegrowers appoint new Executive Director

Hawke’s Bay Winegrowers is pleased to announce the contracted appointment of Liz Read to the role of Executive Director for the next twelve months.

Liz runs her own consultancy called Reputation Matters, helping organisations to grow, maintain and save their reputation. She advises clients on stakeholder relations, issues and risk management, communications strategy and sustainability strategy. Her clients span the public and private sectors, industry organisations, not-for-profits and social enterprises. Liz’s corporate experience included ten years as External Relations Director for Lion New Zealand. She was a member of Lion’s New Zealand leadership team and her responsibilities included corporate and regulatory affairs, as well as leadership of Lion’s community investment and sustainability strategies.

Liz brings with her the resources and capabilities of her consultancy – media relations, event management, PR and promotions, marketing and research – meaning Hawke’s Bay Winegrowers will get the benefit of Liz’s expertise, and the use of her specialist team to work alongside her. In particular, Vicky Roebuck will focus on media relations, marketing and promotions; and Adele Fitzgerald will be taking care of the logistics of events and database management. This team will work alongside Sue Schmidt, Events & Administration Co-ordinator for Hawke’s Bay Winegrowers who joined the organisation in June this year.

While maintaining business-as-usual, over the next twelve months Liz will focus on developing a five-year business strategy for Hawke’s Bay Winegrowers.

Michael Henley, Chairman of Hawke’s Bay Winegrowers said they were delighted to secure the services of such an experienced Executive. “We are confident that under Liz’ direction we will see a significant boost in our capability and quality of activity, and look forward to Liz and her team getting started”.


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