Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Macca’s gives option of a book or toy with Happy Meal


Would you like a book with that?
Macca’s gives option of a book or toy with Happy Meal

Books are now a permanent option on the Happy Meal menu. Following a successful trial in 2016, McDonald’s is giving Kiwi families the choice between a book or a toy with every Happy Meal sold from August 3rd.

“We’ve offered a set of books annually as part of our Happy Meal programme for several years now and it seemed like a natural evolution to make books a permanent option with Happy Meals,” says Jo Mitchell, McDonald’s Director of Marketing.

“The response to last year’s trial offering the choice of a book or a toy with a Happy Meal was extremely positive. While toys remain a popular option, parents told us they liked having the choice.”

According to OECD research, reading for pleasure is the single most important indicator of a child’s future success. “We want to use our scale as New Zealand’s largest group of family restaurants to have a positive impact on Kiwi families so we’re excited to bring families together to spend time reading and learning,” explains Jo.

OECD research indicates that reading books with young children is strongly related to better performance when children reach the age of 15.

“The option to choose a book with a Happy Meal encourages kids to pick up books and is a step towards improving reading engagement in Kiwi communities,” Jo says.

The addition of the eight books available in Happy Meals this year, brings the total number of books McDonald’s has distributed over the last four years to over 2.4 million, making the company New Zealand’s largest children’s book distributor.

The books available will change with each Happy Meal programme to ensure a wide range of interests are catered for. The first books available are WOW! Space and WOW! Human Body.

The WOW! range will be followed by Bob Darroch’s Little Kiwi and the Dinosaur and Little Kiwi Looks After the Egg and the ever popular The Magic School Bus on the Ocean Floor and The Magic School Bus Plants Seeds. For the festive season, Happy Meals will come with the choice of A Kiwi Christmas Carol and Kiwi kid favourite The Kiwi Hokey Tokey.

Along with books, customers will see some changes on the Happy Meal food menu, with the addition of yoghurt and the new McFish burger to the options available.

“We’re always listening to our customers and these changes are a reflection of what they have told us. We’ll continue to listen and try new things to meet the changing needs of Kiwi families,” says Jo.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Crown Accounts: Slightly Softer Growth Expected In PREFU

A slightly softer growth forecast is the main feature of largely unchanged Pre-election Fiscal Update compared to the Budget forecasts three months ago, Finance Minister Steven Joyce says. More>>

ALSO:

Water: Farming Leaders Pledge To Help Make Rivers Swimmable

In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>

ALSO:

Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO: