Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Staples ANZ Rebrands As Winc

Staples ANZ rebrands as Winc, announces significant transformation investment

Auckland, 7 August 2017 - Today Staples Australia & New Zealand announced a new challenger brand, identity and transformation plan to the market. This announcement comes after Platinum Equity purchased the Australia and New Zealand business from Staples Inc earlier this year.

The company serves over 26,000 customers in industries across Australia and New Zealand including some of the countries’ largest financial institutions, telcos, healthcare providers and universities. The company has offices in Wellington, Christchurch, Dunedin and Auckland

The new name, Winc, a creative take on “work incorporated” is a fun and deliberate breakaway from traditional competitors and represents the company’s focus beyond office products and intention to meet the changing needs of both workers and learners.

Chief Executive Darren Fullerton said: “This brand is designed to bring a breath of fresh air to an industry that has been historically quite traditional and predictable.

“It represents our shift from offering products to providing solutions and inspiring a better way for workers and learners to get things done. By its nature, it also gives us the ability to flex and add adjacent solutions and offerings to meet our customers’ needs both now and into the future.”

In addition to the new identity, the company also announced today significant investment in its supply chain, digital experience and a new offering to give customers’ data driven insights into the overall performance of their company.

“This represents goes far deeper than our new name and identity. This will be the start of a complete change to the customer experience.

“It is more than defending disruption from the likes of Amazon, it’s about developing our ability to see around corners and fully anticipate customer needs. We are also investing in a best-in-class digital experience, complete with artificial intelligence and full automation to remove friction in the cart process and provide smart insights to customers.

“Our competitive edge sits in our deep domain expertise. With our new customer insight report, called The Winc Review, we will provide a new level of insight and data for our customers into their own supply chain, innovation, compliance, cost management and sustainability. This information will in turn allow them to improve the overall health of their business in these critical areas.”

The company also has plans to further strengthen their last mile delivery model that significantly sets them apart in the marketplace.

“Our drivers know our customers’ personally – in many cases they see them every day with a straight to desk and doorstep delivery experience. You don’t get this experience when you buy straight from an e-Commerce site. This is something our customers in Australia and New Zealand have told us time again that they value and we are making investments to make this experience even better.”

The company will begin doing business as Winc starting September 4 2017 in Australia and New Zealand.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO:

Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>

ALSO:

Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>

ALSO:

Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>

ALSO: