Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ Champions of Cheese Awards Enter New Era

New Zealand Champions of Cheese Awards Enter New Era

For Immediate Release Monday 7 August 2017

The New Zealand Specialist Cheesemakers Association is delighted to announce a new era for its annual Champions of Cheese Awards with the appointment of a new event manger and public relations agency, Marvellous Marketing.

The Specialist Cheesemakers Association has been running the awards since 2003, and will host their 15th annual awards event in Auckland on Wednesday 14 March 2018.

New Zealand Speciality Cheesemakers Association chair, Miel Meyer says the awards celebrate excellence within cheese, butter and yoghurt making in New Zealand and educate Kiwis about locally made dairy products, encouraging them to taste and purchase.

Miel says since the awards began in 2000 the industry has changed significantly. “Over almost two decades we have witnessed changes in legislation, an increase in the number of small cheesemakers and growing consumer interest in food provenance. This has been overlaid with changes in media and the rise of social media. All these factors meant it was time for the Board to review the Awards.”

“Marvellous Marketing’s proposal stood out. They know the food industry and their track record establishing and running the Outstanding NZ Food Producer Awards proved their ability to successfully run food awards and the associated communication campaign.”

Marvellous Marketing Director, Nicola McConnell said she and business partner Kathie Bartley were delighted to be part of the Champions of Cheese Award team. “The Awards are a great opportunity to celebrate New Zealand’s hard working cheesemakers and share their stories with Kiwi cheese lovers. To do this we will roll out a 12-month communication plan which includes free marketing workshops for cheesemakers, social media and consumer dinners in addition to the glittering Awards event.”

Miel Meyer thanked Goode PR for their energy and enthusiasm running the awards over the past 15 years. “The strength and recognition of the awards is due to the efforts of Goode PR. The Board and I appreciate the drive and resources they brought and acknowledge their part in making the Awards the success they are.”

ENDS.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

$7.5 Billion Surplus: Government Accounts "Show Strong Economy"

“The surplus and low levels of debt show the economy is in good shape. This allows the Government to spend more on infrastructure and make record investments in health and education,” Grant Robertson says. More>>

ALSO:

New OIO Application Trumps Judicial Review: OceanaGold Cleared To Buy Land For Waihi Tailings Expansion

In a surprise turnaround, the government has given OceanaGold a greenlight to buy land to expand its Waihi mine after the application was previously turned down by Land Information Minister Eugenie Sage. More>>

ALSO:

Christchurch Rebuild: Fletcher Sued For $7.5m Over Justice Precinct

Fletcher Building is being sued for $7.5 million by utilities contractor Electrix, one of the subcontractors on the Christchurch Justice and Emergency Services Precinct. More>>

Three New Drugs: PHARMAC Signs Bundle Deal For More Cancer Medicines

420 New Zealanders with lung cancer, breast cancer, multiple sclerosis and respiratory disease will benefit each year from a bundle deal PHARMAC has finalised with a medicine supplier. More>>

ALSO:

"Levels Playing Field": Government Responds To Electricity Price Review

The changes announced today include: • Supporting new and independent retailers by requiring the big power companies to sell into the wholesale market at affordable rates. • Extending discount rates to all customers • A pilot scheme to help customers who have not switched power providers before to shop around for better deals... More>>

ALSO: