InMobi and Digital Commons Forge Exclusive Partnership in NZ

InMobi and Digital Commons Forge Exclusive Partnership in New Zealand

InMobi, the world’s largest independent mobile advertising platform, today announced an exclusive partnership with Digital Commons. This partnership will help agencies and advertisers in New Zealand leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps.

With this partnership, Digital Commons has access to InMobi’s full stack of mobile-first solutions including innovative video ad formats and unique consumer profiles built on rich 1st party and 3rd party data. This empowers brands to reach the right audience, maximising the value of a clients’ media buying investments.

InMobi reaches more than 1.5 Billion unique users worldwide, including 1.6 Million users in New Zealand today. InMobi has also partnered with industry leaders such as Integral Ad Science and Moat for independent viewability verification and attention measurement, and delivers ads that are twice as viewable than the industry standards for in-app video ads.

Mobile advertising is expected to grow in New Zealand by 32% in 2018, according to the e-marketer Global Ad Spends Report. With in-app advertising projected to contribute to over 90% of all mobile advertising spends by next year, advertisers are expected to increasingly leverage mobile as the primary medium to engage consumers, especially through the use of mobile video.

“Digital Commons is excited to be working with InMobi in the NZ market and we have already seen some great results. With the SDK in-app video solution InMobi offers, we are now able to deliver 90%+ viewability and 70%+ video completion rates on mobile – 3rd party verified, so expect to see good mobile advertising growth in the next few months” said Johanna Cotter, Managing Partner at Digital Commons.

"InMobi now has a strong ally in Digital Commons, who brings equal amount of commitment to excellence with its in-depth market understanding, rich digital expertise and our vision for mobile advertising centred around the end user," says Jayesh Easwaramony, Managing Director APAC at InMobi. "This partnership extends our regional coverage and allows advertisers to access our mobile-first advertising solutions for any mobile marketing challenge they might be facing.”

About InMobi

InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.

InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.6 billion unique mobile devices worldwide, and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com

About Digital Commons:

A New Zealand start-up, Digital Commons is owned by 2 experienced digital solutions experts. With more than 20 years combined experience, the team at Digital Commons are able to bring cutting edge advertising, social and data solutions to clients and media agencies alike. To learn more about Digital Commons, please visit www.digitalcommons.co.nz

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