Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

691,600 New Zealanders now tune to RNZ

RNZ Rides the Radio Wave

691,600 New Zealanders now tune to RNZ

Over 691,000 people are now tuning in to RNZ’s radio stations in an average week – the highest figure ever recorded.

RNZ continues to ride the radio wave with latest audience data released today showing strong growth for RNZ in a buoyant market where 87% of New Zealanders 10-plus listen live to radio each week.

Radio listenership remains a key factor in the RNZ success story as the public broadcaster broadens its appeal and delivers services across multiple media platforms. The new GfK Radio Audience Measurement nationwide figures relate to the 12-month period to 9 September, 2017.

RNZ National’s weekly cumulative audience nationwide is 625,500 listeners a week, up from 619,100* in the previous survey and 579,400^ in the survey before that. This is 15% of the 10-plus New Zealand population.

Growth for RNZ National is reflected by RNZ’s flagship Morning Report which increased its cumulative audience to 474,600 a week, up from 467,000*.

RNZ Concert’s audience remains steady. It has a weekly cumulative audience of 172,400 people (4.1% of the 10-plus population).

RNZ chief executive and editor-in-chief Paul Thompson said the strength of RNZ radio networks enhanced RNZ’s strategy to innovate and grow audiences across multiple platforms - on radio, online, on-demand and through content sharing partnerships with other media outlets.

“Live listening is a key component of RNZ’s overall reach. Across radio and online, RNZ reached more than 840,000 people a week (unduplicated) in September 2017.” ^^

“These live listening results are a testament to the strength of radio as a medium in the evolving New Zealand media environment. RNZ continues to thrive in a dynamic and successful radio industry and we are getting RNZ’s high-quality news and current affairs out to more people than ever before.”

Online growth for RNZ remains very strong, with the monthly (September) audiences now 18 per cent higher at 2 million users – than the previous year for RNZ websites. Partnerships with other outlets, including Fairfax, NZME, MSN, TVNZ and Bauer have added further reach.

The most recent RNZ audience results are available here:

http://www.radionz.co.nz/about/audience-research

http://www.gfk.com/en-nz/insights/

Source: GfK Radio Audience Measurement, All Radio Stations, Total New Zealand - RNZ – S3/2017, All 10+, Mon-Sun 12mn-12mn, Cume (‘000’s) and Share (%). Morning Report, Mon-Fri 6am-9am.

* S2 2017 GfK Radio Audience Measurement, All Radio Stations Total New Zealand

^ S1 2017 GfK Radio Audience Measurement, All Radio Stations Total New Zealand

Refer: www.gfk.com/en-nz/insights

^^ Unduplicated cross platform audience based on RNZ / third party data / Google Analytics

______________________________________________________________________________

Ends


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>

Elsewhere:

Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:

Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>