NZME Launches Coast Radio into the Coromandel
Coast Launches into the Coromandel
10 November 2017 – NZME are launching Tauranga’s number one station* Coast, into the Coromandel on 97.9FM from 1 December; just in time for summer.
The station boasts a diverse and entertaining line up of presenters throughout the day. The local Tauranga Breakfast show with Brian Kelly will air in the Coromandel from mid-January, and listeners can catch Drive with Jason Reeves until the end of this year. Rounding out the lineup is Lorna Subritzky on days and Nights with Rick Morin.
Coast plays superstar favourites including Fleetwood Mac, The Beatles, Billy Joel, The Eagles, Elton John, Queen and David Bowie, and will bring the Coromandel the best music, interviews with intriguing guests, and news and entertainment updates.
Content Director for the station Raylene Ramsay is excited for Coast to be expanding. “We have such loyal listeners all over New Zealand who love the music that we play. We are so pleased to be bringing great music and interviews to listeners in the Coromandel. We’ve sent people to London to visit Coronation Street and New York to see Barbara Streisand, and we’re excited for our Coromandel listeners to come into the fold, and throw their hats in the ring for our once-in-a-life time opportunities!”
Right now, Coast listeners can enter to “Take a Stairway” to see Robert Plant, live in San Francisco.
Greg Murphy, General Manager – Bay of Plenty said the new frequency will not only add opportunities for listeners, but for advertisers as well. “Local companies will now be able to reach the ears of listeners from Pauanui and Tairua down to Waihi Beach. Combining this new station with Coast on iHeartRadio, and the great digital and social content, and Coast has a powerful presence.”
“We’re looking forward to launch and bringing both listeners and advertisers a quality music station with a fantastic line up. Having Coast in the area will be a great complement to the Coastal News.”
Coast can be heard right now on iHeartRadio.
*Source is Gfk Tauranga Survey 3 2017 10+ Share.
NZME is a leading New Zealand media and entertainment business that reaches 3.2 million kiwis. Whether reading, listening, watching, our audience gets the content they want - where and when they want it. NZME offers advertisers a unique opportunity to access its growing audience via a fully integrated multi-platform presence. NZME is listed on the NZX Main Board (code NZM) with a foreign exempt listing on the ASX (code NZM).