Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Reinventing the NZ retail sector through interactive signage

Reinventing the NZ retail sector through interactive digital signage

As consumers shopping behaviour has shifted towards online retail, there has been much speculation around the future of physical retail stores. Even the most seasoned retailers have struggled to balance their online and physical presence, with many folding due to mismanagement of changing consumer expectation.

However, instead of battling to clearly define the roles of online and physical retail, retailers are beginning to adopt a more cohesive model, where the interactive, autonomous world of online shopping exists in the physical shopping space.

This has been bought about by the recent progression in digital signage technology.

Vaughan Reed, owner of Labyrinth Solutions, NZ provider of interactive digital signage solutions, comments on how retailers are adopting a new way of doing business.


“Interactive digital signage technology has the potential to revitalise the retail industry”

“Already we have seen the benefits of such technology worldwide – including 24/7 operation hours, more efficient customer turnover through self-service, and an experience which is unique to consumers and differentiates from traditional retail”.

Reed believes that by taking the aspects of online retail that consumers enjoy (fast efficient stock browsing and autonomy) and combining it with the best aspect of physical stores (being able to experience the product) we will see a revitalisation of the retail industry.

“It’s not about online shopping versus traditional retail; it’s about creating a retail space which delivers the best of both worlds”.

Reed also stresses the need to keep pace with an ever evolving technology, or run the risk of being left behind.

“Digital technology is constantly evolving at a rapid pace. It is important that we keep pace with this change and offer NZ business the same digital signage and touch screen technology that is being offered overseas”.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping PR Professionals Get More Out Of Scoop

Scoop.co.nz has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>

Insurance: 2017 Worst Year On Record For Weather-Related Losses

The Insurance Council of New Zealand (ICNZ) announced today that 2017 has been the most expensive year on record for weather-related losses, with a total insured-losses value of more than $242 million. More>>

ALSO:

Crown Accounts: Govt Books In Line With Forecasts

The Government’s financial statements for the four months to 31 October indicate the books are tracking along with Treasury’s Budget forecasts, Finance Minister Grant Robertson says. More>>

ALSO:

Expert Reaction: Ross Sea Region Marine Protected Area In Force

Sweeping new protections for Antarctica's Ross Sea will come into effect on Friday 1 December. After five years of debate, the marine protected area (MPA) was agreed in 2016 after a joint proposal by New Zealand and the United States... More>>

ALSO: