Mediaworks Radio Finishes Year Up 54,700 Listeners
FOR IMMEDIATE RELEASE
Thursday, 7th December 2017
MEDIAWORKS RADIO FINISHES THE YEAR UP 54,700 LISTENERS,
REGIONAL EXPANSION FOR MORE FM BREAKFAST
2017 has been a stellar year for MediaWorks Radio with the latest GfK Total New Zealand Commercial Radio Survey results showing an increase in total listeners to 2,316,800 people nationwide across its nine radio brands, the largest ever audience reach and an increase of 54,700 since the start of the year*1.
Leon Wratt, Group Content Director - Music, Mediaworks Radio said: “It’s great to see such a fantastic performance across our radio brands this year and in the commercially important 25-54 demographic we are thrilled to be finishing the year on 56.4% share, 24.1 percentage points ahead of our competition2. Four of our brands - The Rock, More FM, The Breeze and The Sound - are the top four stations in the same demographic^.
“I’d also like to extend congratulations to our partners at Radio Tarana who saw the biggest lift of any individual station since the previous survey results with an impressive 1.5% share increase to 3.3% in Aucklandx and a national increase of 0.6%, equalled only by The Sound.”
More FM had another strong result as the number two music station nationally and again took the top spot in Christchurch with 15.8% share~~. Si & Gary had an amazing result in Tauranga, moving More FM to the number two music station at breakfast in their first year in the market$. More FM Wellington also saw an increase with the Polly & Grant breakfast show extending its strong debut audience to a 7.5% share**.
“More FM Wellington’s results demonstrate the success of Polly & Grant in their home town and is a great indicator for their expansion into four new regions in the new year, including Waikato, Rotorua, Whanganui and Dunedin,” said Wratt. “What we are doing in Dunedin in 2018 is really exciting and a world first for breakfast radio. More FM will broadcast on two frequencies in the region, giving listeners a choice - to tune in to Si & Gary on 97.4FM or Polly & Grant on 100.6FM.”
The Breeze is once again New Zealand’s leading music station in share and is second only to The Edge in total listeners nationwide. The Edge retained its leading position with a national audience of 613,100*. The Breeze also had a great result in our biggest cities, increasing in Aucklandx, reaching its highest ever share percentage of 13.4% in Christchurch~~, and continuing to rule as the top music station in Wellington with 12.6% share#.
Mai FM built on its strong results from September with a share increase to 9.2% in Auckland and a total listenership of 228,800 people across the city^^. Also in Auckland, Mai retained its top spot in breakfast radio with 140,400 people tuning in to Nickson, Nate and Lily each morning, 4,100 more than Newstalk ZB and more than 46,200 ahead of the nearest music station+.
George FM recorded a strong performance in major markets growing 12,100 listeners in Auckland, including a 3% share point increase in its target demographic of 18-34++. The Wellington market also jumped 0.5% in share to 1.2%#.
The Sound is the preferred station in Dunedin3 and recorded increases in multiple key markets; Auckland, Tauranga, Taranaki, Manawatu and Southland4. It is third equal with The Breeze in share for all people aged 25-54^.
The Rock remained consistent in the fourth quarter, celebrating its best result in the Auckland market in two years at 4.9% sharexx. Leading the charge from the top, The Rock Morning Rumble, hosted by Rog, Bryce and Mulls, is the number one breakfast show in the country in the key 25-54 demographic~.
Magic remained the top music station in Rotorua and Hawke’s Bay and saw gains in Dunedin and Tauranga5. Magic will continue to expand into the regions adding Manawatu on 104.2FM to the network in the new year.
RadioLIVE stayed strong in New Zealand’s heartland, posting consistent results in nearly all of the smaller regions, and increasing share in Northland, Rotorua and Tauranga6.
Rova continues its success, increasing total app downloads by 12.5% to 242,000##. To date, the total of all streams across Rova and the nine radio websites is 1,023,501~~~ with 535,590 hours consumed via the app***.
GfK RADIO AUDIENCE MEASUREMENT SURVEY, COMMERCIAL RADIO STATIONS NZ TOTAL 4/2017, ALL PEOPLE 10+, COMMERCIAL SHARE (%), MON-SUN, 12MN – 12MN (UNLESS OTHERWISE STATED).
*CUME AUD (000’s), All 10+ MON-SUN, 12MN-12MN
1 Compared with GfK Total NZ Survey 1
^COMMERCIAL SHARE (%), 25-54, MON-SUN, 12MN – 12MN
^^AUCKLAND 4/2017, COMMERCIAL SHARE (%) & CUME AUD (000’s), All 10+, MON-SUN, 12MN – 12MN
+ AUCKLAND 4/2017, CUME AUD (000’s), All 10+ MON-FRI, 6AM-9AM, compared with Newstalk ZB and The Breeze
x AUCKLAND 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN - 12MN
xx AUCKLAND 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN - 12MN, compared with all surveys released 2016/2017
~ AUCKLAND 4/2017, CUME AUD (000’s), All 10+, MON-SUN, 12MN - 12MN
++ AUCKLAND 4/2017, COMMERCIAL SHARE (%), 18-34, MON-SUN, 12MN - 12MN
$ TAURANGA 4/2017, COMMERCIAL SHARE (%), All 10+, MON-FRI, 6AM-9AM
**WELLINGTON 4/2017, COMMERCIAL SHARE (%), All 10+, MON-FRI, 6AM-9AM
# WELLINGTON 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN – 12MN
~~ CHRISTCHURCH 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN - 12MN
2 Compared with NZME
3 DUNEDIN 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN – 12MN
4 AUCKLAND, TAURANGA, TARANAKI, MANAWATU, SOUTHLAND 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN – 12MN
5 TAURANGA, ROTORUA, HAWKE’S BAY, DUNEDIN 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN – 12MN
6 NORTHLAND, TAURANGA, ROTORUA, HAWKE’S BAY, TARANAKI, NELSON, 4/2017, COMMERCIAL SHARE (%), All 10+, MON-SUN, 12MN – 12MN
~~~ Adobe analytics, November 2017
Any comparisons made are done with GfK Survey 3 2017 (unless otherwise stated).