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Strong Audiences Across Multiple Platforms for RNZ
Strong Audiences Across Multiple Platforms for RNZ
Radio listenership remains a key factor in the RNZ success story as the public broadcaster broadens its appeal and delivers more services to more people across multiple media platforms.
New nationwide GfK Radio Audience Measurement figures relating to the 12-month period to 18th November 2017 have just been released. They show 645,200 New Zealanders or 15.5% of the population, are tuned in to RNZ radio stations in an average week.
When combined with consistently strong performances across multiple platforms the figures are an endorsement of RNZ’s strategy to innovate and grow audiences - on radio, online, ondemand and through content sharing partnerships with other media outlets.
Around 2 million users access RNZ websites every month and partnerships with media organisations, including Fairfax, NZME, MSN, TVNZ and Bauer, have added further reach.
RNZ National’s weekly radio audience nationwide is 586,700 listeners a week. This is 14.1% of the 10-plus New Zealand population. RNZ Concert has a weekly cumulative audience of 145,800 people or 3.5% of the 10-plus population.
RNZ Programme Manager, David Allan, said the strength of RNZ radio networks enhanced RNZ’s overall position.
“Live radio listening is a key component of RNZ’s overall reach in a dynamic and evolving media environment. There’s a whole lot of good news, with all our key RNZ National programmes performing very well. “
The most recent RNZ audience results are available here: http://www.radionz.co.nz/about/audience-research
http://www.gfk.com/en-nz/insights/
Source:
GfK Radio Audience Measurement, All Radio Stations, Total
New Zealand - RNZ – S4/2017, All 10+, Mon-Sun 12mn-12mn,
Cume (‘000’s) Google Analytics for RNZ user
metrics
RNZ
New Zealand's public broadcaster, providing comprehensive NZ news and current affairs, specialist audio features and documentaries.
Radio New Zealand is a Crown entity established under the Radio New Zealand Act 1995. Radio New Zealand News are vital elements in our programming, providing impartial news and information to New Zealanders every day. Radio New Zealand (RNZ) provides listeners with exciting and independent radio programmes in accordance with the Radio New Zealand Charter.
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