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Westland Milk Products completes leadership revitalisation

Westland Milk Products Chief Executive Toni Brendish has completed her revitalisation of the dairy co-operative’s Executive Leadership Team, with the appointment of Jeffrey Goodwin to the role of General Manager, Sales.

Goodwin came to Westland from his role as Vice-President, Global Operations, for James Farrell & Co, which represents United States-based manufacturers in the export of their ingredients and finished goods.

“Jeffrey’s experience in food and ingredients sales is global in scale,” Brendish said, “with a record of success in South East Asia, Japan, China and the United States (among others).

He has a proven ability to grow sales, develop new markets and establish key business relationships.

“His experience is in keeping with Westland’s strategy to differentiate the company and products, and form partnerships with key companies that can give Westland penetration into high-value market niches. Using this new strategy, we expect to be announcing some significant new deals in the New Year and we’ll be looking to Jeffrey to identify, capture and deliver on more of these types of sales,” Brendish said.

Since her commencement in September 2016, Toni Brendish has restructured the leadership team at Westland bringing in a new Chief Financial Officer, Chief Operations Officer, and General Manager Shanghai. She also elevated People and Safety (Human Resources) to the executive leadership team and retained long-serving Company Secretary Mark Lockington.

“This is the team that will drive Westland forward,” Brendish said. “We’ve already introduced efficiencies right across the board that are delivering more than $70 million in savings, giving us the confidence to predict a competitive pay-out to shareholders for this season with very real prospects of sustaining that sort of return well into the future.”


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