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Treescape Announces James Fletcher as New CEO


New Zealand owned company, Treescape, is pleased to announce the appointment of James Fletcher as its Chief Executive Officer. James was recently the Executive General Manager NZ for Spotless and comes from a background in the building and facilities services industries.

In May of 2017, Ed Chignell announced he would be retiring as CEO in the company that he and co-founder Brandon Whiddett started 37 years ago. Whiddetts’ role as Chief Operations Officer remains unchanged.

Fletcher was chosen in part due to his inspirational business leadership ability, and his willingness to challenge the status quo. His experience in medium and large scale Australasian businesses meant he was a good fit to take Treescape to the next level of growth and change. Says Fletcher: “I relish transforming businesses, both in their approach to health and safety leadership and as part of an overarching growth strategy.”

Over a 21year business career, Fletcher has transitioned from law to the building products, contracting and services industries, delivering efficient and sustainable outcomes. He is excited about his latest transition into the tree, vegetation and environmental management world given Treescape’s health and safety and customer facing focus.

Fletcher started in his new role on Monday 15 January 2018.

Chignell took up a role with startup company Predator Free 2050 Limited in August 2017, a NFP government owned organization established to help eradicate New Zealand of three key mammalian pests by the year 2050. He will remain a shareholder and a director of Treescape, and Chairman of the board.

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