Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Air New Zealand launches emoji travel tips

Air New Zealand has developed an interactive online experience allowing people to explore the best New Zealand has to offer using emojis.

Users will be asked to comment on Air New Zealand #EmojiJourney Facebook or Twitter posts with a combination of emojis which would best describe their perfect New Zealand getaway. This will then automatically generate a link to a personalised map of New Zealand for them, with emojis highlighting points likely to be of interest.

Clicking on each of the emojis on the personalised map will provide more information about destinations and activities on offer – such as food and beverage hot spots, shopping, art and culture, adventure pursuits and things to do in the outdoors.

Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says people, particularly millennials and Generation Z, love to use emojis in their day to day life and the #EmojiJourney is designed to inspire travel to and within New Zealand using social media.

“This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots. For example, if I wanted to head to one of New Zealand’s renowned wine regions I would enter the wine emoji.

“Our airline is committed to enhancing the customer experience and leading the way when it comes to innovation. #EmojiJourney will be progressively launched in our global markets in English, Japanese, German and Chinese and we hope this new experience will not only inspire visitors to travel to New Zealand but will also get Kiwis out exploring their own backyard,” says Ms Williams.

Twitter’s Managing Director for ANZ Suzy Nicoletti says, “Emojis have become almost ubiquitous on Twitter as everyone from politicians, to sports stars, to brands are using these expressive images to communicate. When you can convey emotion faster and in less characters than words, it’s no wonder they are so popular.

“With an average of 3.5 billion emojis used on Twitter every month, Air New Zealand’s #EmojiJourney campaign is a fun and easy way for Twitter users to discover the best of what New Zealand has to offer, with all the creativity we've come to expect from @FlyAirNZ.”

Air New Zealand’s #EmojiJourney experience can be found on the airline’s social channels.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Budget Policy Statement: 'Wellbeing Of NZers At The Heart Of Budget Priorities'

“We want a wellbeing focus to drive the decisions we make about Government policies and Budget initiatives. This means looking beyond traditional measures - such as GDP - to a wider set of indicators of success,” Grant Robertson said. More>>

ALSO:

Short Of 2017 Record: Insurers Pay $226m Over Extreme Weather

Insurers have spent more than $226 million this year helping customers recover from extreme weather, according to data from the Insurance Council of NZ (ICNZ). More>>

Environment Commissioner: Transparent Overseer Needed To Regulate Water Quality

Overseer was originally developed as a farm management tool to calculate nutrient loss but is increasingly being used by councils in regulation... “Confidence in Overseer can only be improved by opening up its workings to greater scrutiny.” More>>

ALSO:

Deal Now Reached: Air NZ Workers Vote To Strike

Last week union members voted overwhelmingly in favour of industrial action in response to the company’s low offer and requests for cuts to sick leave and overtime. More>>

ALSO: