BLACKCAPS fans to be hit for six with in-stadium auctions
BLACKCAPS fans sizzling summer of cricket in the stands is set to heat up even further with a series of Air New Zealand holiday packages to be snapped up via live in-stadium drop auctions.
New Zealand Cricket (NZC) and Air New Zealand have teamed up with leading Kiwi tech company DROPIT to run a series of exhilarating live 60-second drop auctions when the BLACKCAPS face England at Wellington’s Westpac Stadium this Saturday (March 3) – the third of five ODI’s.
The four auctions will feature return trips for two from Wellington to Sydney, Honolulu, Los Angeles and Melbourne thanks to Air New Zealand, running alongside the highly popular Tui Catch a Million competition.
DROPIT is an interactive, fan engagement app connecting sponsors and teams with their fans during exhilarating drop auctions in-stadium. The price of an item drops to zero in the space of 60 seconds.
The live auctions of premium sponsored items are used to entertain sports fans during match breaks, projecting the action simultaneously on digital scoreboards and users’ phones.
NZC is the second Kiwi sporting organisation to secure the revolutionary technology following the SKYCITY Breakers debuting the live drop auctions at its game with the Cairns Taipans in January.
“Kiwis are some of the most passionate and loyal fans and we are loving being able to share our passion for sport with them in a unique way,” says DROPIT CEO Peter Howell.
“The BLACKCAPS have had an incredible summer of success, and so we are understandably excited to build on this momentum by providing a new unique experience that will add to the live-sporting experience and keep fans on the edges of their seats.”
The mass audience activation platform was created and launched in November 2015 by Mount Maunganui co-founders and brothers Peter and Brendan Howell.
They have since taken the app to the world’s biggest consumer market, the United States, and late last year signed a three-year deal with the NBA’s Phoenix Suns. At the Phoenix Suns’ matches DROPIT auctioned off premium items including a VIP courtside experience, VIP locker room tours, a Honda dirt bike and the latest iPhone X.
“We’re excited about this innovative partnership with DROPIT, which we think will help elevate the game-day experience,” says NZC GM Commercial, James Wear.
“People love using their smartphones at live sporting events; taking and posting photos and videos, as well as interacting with fellow fans through social media.
“DROPIT’s unique drop auction aligns with this technological shift perfectly and is another fun and engaging way to entertain fans during and between innings.
“It's a great addition for BLACKCAP matches.”
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About DROPIT, Inc.
DROPIT INC. is a technology company focused on changing the way consumers engage with brands. Founded by brothers Peter and Brendan Howell in New Zealand in 2015 and headquartered in Miami with offices in New York, the company specialises in fan engagement and live event entertainment. Designed to turn shopping into a game experience, DROPIT has used their patented gamification technology to create a mobile platform that enables brands to deeply engage their customers in unique ways.
DROPIT is supported on iOS and Android. For more information, visit https://www.dropit.xyz.