Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

SkyKiwi uniting the Chinese communities of NZ online


There are 171,000, Chinese citizens and immigrants living New Zealand. It’s common knowledge that Chinese individuals (both New Zealand born and migrants) enjoy websites that are tailored to suit their needs. Which is why Skykiwi’s mobile app has become increasingly popular in the short time of its release.

Skykiwi is New Zealand’s largest online Chinese media platform, capturing more than 90% of the Chinese market in New Zealand, with a total of 310,000 registered Chinese expats, students and New Zealand born Chinese individuals. The app allows its users to tailor the content they want to see, and age groups they want to be in touch with Chinese citizens and visitors to New Zealand are more engaged with each other and local events.

Skykiwi’s app also provides a more effective marketing strategy for clients advertising through the online forum, due to being able to target certain Chinese demographics both in New Zealand and abroad. More than 86% of Skykiwi’s users are between the ages of 18 - 40. Statistics shown by Google Analytics suggests this age group possess the strongest purchasing power within the Chinese community.


--END--

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NZ's Space Programme: Rocket Lab Launches NASA Satellites

On Sunday, December 16, 2018 UTC, Rocket Lab’s Electron launch vehicle successfully lifted off from Rocket Lab Launch Complex 1 on New Zealand’s Māhia Peninsula. More>>

ALSO:

Conservation Plan: Celebrity Kiwi Released Into The Wild

One of the nation's most famous kiwi was among four released onto Taranaki Maunga... Atara, a five-year-old male, hatched while David Attenborough's cameras were rolling. More>>

ALSO:

Budget Policy Statement: 'Wellbeing Of NZers At The Heart Of Budget Priorities'

“We want a wellbeing focus to drive the decisions we make about Government policies and Budget initiatives. This means looking beyond traditional measures - such as GDP - to a wider set of indicators of success,” Grant Robertson said. More>>

ALSO:

Short Of 2017 Record: Insurers Pay $226m Over Extreme Weather

Insurers have spent more than $226 million this year helping customers recover from extreme weather, according to data from the Insurance Council of NZ (ICNZ). More>>