SkyKiwi uniting the Chinese communities of NZ online
There are 171,000, Chinese citizens and immigrants living New Zealand. It’s common knowledge that Chinese individuals (both New Zealand born and migrants) enjoy websites that are tailored to suit their needs. Which is why Skykiwi’s mobile app has become increasingly popular in the short time of its release.
Skykiwi is New Zealand’s largest online Chinese media platform, capturing more than 90% of the Chinese market in New Zealand, with a total of 310,000 registered Chinese expats, students and New Zealand born Chinese individuals. The app allows its users to tailor the content they want to see, and age groups they want to be in touch with Chinese citizens and visitors to New Zealand are more engaged with each other and local events.
Skykiwi’s app also provides a more effective marketing strategy for clients advertising through the online forum, due to being able to target certain Chinese demographics both in New Zealand and abroad. More than 86% of Skykiwi’s users are between the ages of 18 - 40. Statistics shown by Google Analytics suggests this age group possess the strongest purchasing power within the Chinese community.