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New PTI NZ Pacific Business Market at Pasifika 2018


Pacific Trade Invest New Zealand (PTI NZ) is pleased to announce the launch of a new Pacific Business Market at this year’s Pasifika Festival from 24-25 March 2018.

PTI NZ’s new business market called the Pasifika Business Market promoting Pacific Trade and Investment is located next to the Samoa Village in front of the Western Springs Stadium on Great North Road.

The new Pasifika Business Market will host more than 35 businesses from 11 Pacific island countries including the Cook Islands, Fiji, Federated States of Micronesia (FSM), Palau, Papua New Guinea, Republic of Marshall Islands, Samoa, Solomon Islands, French Polynesia, Tonga and Vanuatu.

PTI NZ Trade & Investment Commissioner Michael Greenslade said the new Pasifika Business Market was a significant step for PTI NZ’s Path to Market programme.

In the past two years, PTI NZ has helped more than 30 businesses attend Pasifika festivals as part of its Path to Market programme, placing them in their various villages in 2016 and 2017. But for the first time they will be in one market place after PTI NZ worked closely with Auckland City Council’s ATEED Pasifika Festival team. PTI NZ launched a new Path to Market logo this week to mark the event.

Joe Fuavao, PTI Trade Development Manager said, “The programme is growing every year and we are proud to be delivering this year’s Path to Market Mission in New Zealand in collaboration with our Pacific Economic Development Partner Agencies and key stakeholders in New Zealand. A key development in this year’s programme has been the strengthened relationship with ATEED and the platform we can provide our Pacific companies under the Pasifika Business Market at the Pasifika Festival 2018.”

The Pasifika Business Market features an entertainment stage, to showcase company products and performers throughout the day, a chill-out area and a Food Truck by Kai Pasifika demonstrating Pacific island products.

The companies have an extensive product range on offer from high-end skincare, jewellery, kava, coconut oil, coffee, handicrafts, tee-shirts and food products and more!

The Path to Market programme starts early on Friday morning with a welcome at the Te Mahurehure Marae in Pt Chevalier. This is followed by a marketing presentation, media interviews and orientation at the Pasifika Business Market and the Pasifika grounds.

After the Festival, the delegates attend a Gap Analysis seminar, business site visits and one-to-one business meetings with prospective buyers. The programme ends on Tuesday afternoon with a presentation of Path to Market certificates.

Path to Market is a 7-stage programme; starting with an in-country workshop. Potential exporters are then identified to attend the Pasifika Festival in part 2 of the programme. Each Path to Market in-country workshop is run in association with the country’s Economic Development Agencies such as the Chambers of Commerce or Investment Promotion Agencies.

****PTI NZ are seeking prospective Buyers/Distributors/Agents for the Pacific products***


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