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Principals wins nine REBRAND 100® Global Awards

SYDNEY, 5 March 2018: Branding design agency Principals has won nine awards in the REBRAND 100® Global Awards. The highest recognition for excellence in brand repositioning, and the only global competition of its kind, the REBRAND 100® Global Awards are held every two years.

Of the hundreds of entries from more than 27 countries, the awards are broken down into three categories: Best Of, for which only five pieces of work are recognised; Distinction and Merit.
Principals collected a Best Of award for the rebrand of PNG Air.

The agency also took home five Distinctions for the rebranding of Sydney’s newly amalgamated Northern Beaches Council, the rebrand of New Zealand law firm Russell McVeagh, charity organisation and grass roots movement the Darwin Challenge, property development company Tribeca and XXVI, Principals’ own brand language arm.

Principals received a further three Merit awards for the rebrands of energy provider AGL, Sydney’s Barker College and Monash University.

Tom Brigstocke, Group CEO of Principals, said: “We’re delighted to have been recognised by the REBRAND 100® Global Awards and to continue our winning streak as Australia’s most awarded agency at the show. We couldn’t be more proud of the work of our teams in Sydney, Melbourne and Auckland and this recognition is a testament to their skills.”

About Principals

Principals is an independent brand strategy and identity company with offices in Sydney, Melbourne and Auckland.
We tackle the big branding issues of our times and create brands that are distinctive, genuine, desired and socially engaged. We define, design and deliver compelling brand experiences and help clients embrace change through brand strategy, identity, voice, and staff & customer engagement programs. We inspire our clients to achieve brand leadership and we’ll see it through – from ideas to action.
We have been recognised regularly for the last 10 years with awards at the international REBRAND™ Awards. We are now the most awarded agency in Asia Pacific.

Our work includes branding development for NAB, Australian National University and the launch of the Greater Western Sydney Giants. Other recent and current clients include Australia Post, AGL, the Northern Beaches Council, Monash University, Hyundai, Carsales, Xref, Genome.One, Clayton Utz, Transurban, and the New Zealand Government.

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