Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Lake Wanaka Tourism Shortlisted in Prestigious Awards

Lake Wanaka Tourism Shortlisted in Prestigious Travel Marketing Awards

Wanaka, New Zealand (Tuesday March 6, 2018) Lake Wanaka Tourism (LWT) has been shortlisted as a Mumbrella Travel Marketing Awards finalist, in the ‘Best Use of Native or Content Marketing’ category for their 2017 #skiWanaka campaign.

Australia’s only dedicated travel marketing awards attracts entries from the very best agencies across PR, media and advertising teams worldwide, that deliver outstanding work and results for travel brands and destinations.

LWT’s General Manager James Helmore said, to be included in a shortlist that includes; Clemenger BBDO, Flare BBDO, Groove Q, One Green Bean, UM and Tourism Australia is a major achievement.

“LWT adopted a fresh approach of marketing ski to Australians in 2017 and to be named a finalist amongst such an esteemed group is definitely validation of this strategy, the quality of content produced, and the results achieved.

Ski is a vital sector for this region, and this campaign was successful on so many levels. Website traffic to the ski landing page increased by 72% and referrals to ski partner pages up a phenomenal 200% from the previous year. Visitor nights and arrivals for the winter quarter reached record levels up 12.1% & 9.5% respectively, stay length increased by 2.3%, and spend from Australian visitors for the period June - Sept 2017 equated to $42 million up 13.5% from 2016, all well ahead of NZ wide trends.”

The Mumbrella Travel Marketing Awards will take place in Sydney April 12, where the winners will be announced.

ENDS




© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Tax Bill Passes, Drops: “An End To Unnecessary Secondary Tax”

“The changes mean Inland Revenue will more closely monitor the tax paid by wage and salary earners through the year. If it appears the worker is being over taxed, Inland Revenue will suggest a more suitable PAYE tax code tailored to that worker.” More>>

ALSO:

Ethiopian Airline Crash: Boeing 737 Max Aircraft Operations Temporarily Suspended

New Zealand’s Civil Aviation Authority has suspended the operation of Boeing 737 MAX aircraft to or from New Zealand. Currently this affects only one operator, Fiji Airways. There are no other airlines that fly this aircraft type to New Zealand. More>>

ALSO:

Sorting Out DNA: Crime-Busting Software Wins Top Science Prize

Software developed in New Zealand that has contributed to identifying suspects in tens of thousands of criminal cases around the world has won the 2018 Prime Minister’s $500,000 Science Prize. More>>

ALSO:

In The High Court: IRD Wins Tax Avoidance Case

Inland Revenue has won a High Court case against Eric Watson’s Cullen Group over a nearly $52 million tax debt. More>>

ALSO:

Insurers Withdraw From Market: Plea For EQC Rethink

A consumer watchdog wants the government to rethink the Earthquake Commission (EQC) as more people are pushed out of getting property and contents insurance. More>>

ALSO:

Women's Day: New Zealand Rated Third Best In OECD For Working Women

New Zealand has been rated among the top countries in the world for working women. The Women in Work Index rated New Zealand third in the OECD and it was the only country outside Europe to make the top 10. More>>

ALSO: