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Necesse launches sales direct from new website

Monday 19th March 2018


PledgeMe crowdfunding success story Necesse launches sales direct from new website

Organic cotton tampon subscription service Necesse has officially launched in New Zealand.

The new look Necesse website offers customisable tampon subscription options which are delivered to the doors of kiwi women on the 1st of each month. Subscribers can choose from a combination of tampon sizes and to have their boxes delivered on either a monthly or bi-monthly basis.

Necesse’s social impact subscription model means that for every order sent out to paying subscribers, a box of tampons is given to disadvantaged women and girls through a partnership with Canterbury-based family violence services charity Aviva. In December 2017, the social enterprise donated more than 500 sanitary products to their charitable partner and is looking to bring on new charitable partners across the country as their subscriber base grows.

The unique slide tray tampon packaging and the start-ups social impact model has seen subscriptions flying out the door. For the next week, new subscribers can also benefit from a website discount code in recognition of International Women’s Day.

The start-up was created by University of Canterbury students and flatmates, Isabelle Smith and Josie Milton who came up with the idea after reading reports of girls and women missing school or work while on their periods and following the rejected request to Pharmac to fund tampons. The co-founders entered their idea in up a start-up challenge run by the University’s entrepreneurial club ‘Entre’. They came ‘Overall Runner-up’ in the highly competitive competition and took out the prize for ‘Best Business Plan’.

In October 2017, Milton and Smith successfully raised over $15k on crowdfunding platform PledgeMe, to launch their organic cotton tampon delivery subscription service. Over 300 people supported the campaign including other New Zealand owned businesses such as Little Yellow Bird, Fix and Fogg Peanut Butter and Noble and Savage Tea. Following their crowdfunding campaign, they were able to order their first shipment of organic cotton tampons from their supplier in Europe.

The social enterprise rebranded from its former name The Monthly Co in February this year to open up opportunities to expand their subscription line offerings.

Co-founder Smith says “It’s taken a lot of work to turn our dream into a reality but thanks to the support of our amazing PledgeMe supporters, we’ve been able to launch direct sales from our website and bring our subscription services to women across New Zealand”

Visit for more information.


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