OPPO and Dolby Laboratories Announce Partnership
OPPO and Dolby Laboratories Announce Global Strategic Intellectual Property Partnership
Auckland via San Francisco, 26 March 2018 - Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies, announced that it has formed a global, strategic intellectual property partnership with OPPO, a leading smartphone brand among young people.
The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.
High-Efficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorised for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing.
"OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies, and we are delighted to welcome them to our community of global partners,” said Andy Sherman, Executive Vice President, General Counsel & Corporate Secretary, Dolby Laboratories.
"Dolby is a leader in creating spectacular audio and video experiences, and we are excited to partner with them to further our innovation and global growth,” said Adler Feng, Director of OPPO IP Department. “This partnership will enable us to create more remarkable smartphones with exciting technological innovations and spectacular user experiences."
This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.