Leaders in the Design Industry Collaborate
New Zealand’s Leaders in the Design Industry Collaborate to Showcase Their Products at a Unique Event Designed to Take the Interior Industry by Storm
Curated Platform will be unlike any other trade show; instead, you will be immersed in a creative sensory experience that highlights the talents of top international brands and New Zealand designers collectively, says Laura Furey, founder of Curated Platform and Director of Designer Rugs.
“With a vision to create a unique design exhibition , Curated Platform is more like a gallery installation, with each individual product on its own display,” says Laura. “It will have the quality of a Milan show and will tease visitors through the five senses, evoking an emotional sensory response which establishing this pioneering event concept as a stand-out, never seen before in New Zealand.
Laura, who has been in the interior design industry for nearly 20 years, developed the idea for Curated Platform while frustrated with sending clients off-shore for design events. “I wanted to do something locally that would re-invigorate our architects, designers and clientele alike, and in turn benefit our own economy,” she says. Reminding people of the wealth of creativity available around us, in a forum that the New Zealand design community are so eager to see.
She says thanks to having survived three recessions in recent years, the design industry in this country has to accept that the only way forward is to think collectively.
“Because we are a small country, we have to pull our resources and collaborate with other companies that have similar clientele. Curated Platform will bring together like-minded brands and give our clients a larger collection of designers and products to view while enjoying a stimulating and memorable experience.”
Laura says it is also important to highlight the craftsmanship found in international and local designers “the market is littered with knock-offs, and it's time to re-focus on quality. Curated Platform will realign the workmanship of products and spark an interest in design again, as well reminding people of the very high calibre of the work being produced throughout the world stage as well as locally.
With 18 companies displaying their work at Curated Platform Laura sees it will become an annual event. The suppliers attending each year will determine who's involved the following year.
“We work with designers of all genres, including artists and social influencers to create collections, and we hope it will be very exciting for clients as well as people in the design industry to see a show of this distinction come to fruition,” says Laura. “It’s really important to give back to the design industry.”
Curated Platform is being held at an undisclosed location in Ellerslie for two days starting from Thursday 17th – Friday 18th May 2018. Visit curatedplatform.com. View the Curated Platform video here https://vimeo.com/263072784