Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

It’s not #sauvblanc day without #nzwine

On Friday 4 May New Zealand Winegrowers is ready to celebrate what is shaping up to be most successful International Sauvignon Blanc day yet, with an online digital campaign reaching over 50 million impressions via the hashtags #nzwine and #sauvblanc.

“This is on track to be the biggest social media campaign NZ wine has ever been involved in and it is fitting that it is around Sauvignon Blanc Day – New Zealand’s most exported wine varietal,” says Chris Yorke, Global Marketing Director at New Zealand Winegrowers.

People around the world are getting ready to raise a glass of chilled New Zealand Sauvignon Blanc to cele-brate New Zealand’s flagship variety on Friday 4 May, with festivities planned in key markets across Austral-ia, Asia, Canada, the UK and USA.

Events include a category wide promotion and in-store tastings with David Jones in Sydney and Melbourne, consumer tastings in London, Hong Kong, San Francisco, and a blogger lunch taking place in New York. Canada has taken over the month of May with #nzwine and will be hosting Sauvignon Blanc promotions in over 300 stores across Ontario and British Columbia.

Throughout New Zealand's wine regions there are celebrations taking place, including retail specials, cellar door promotions, tasting events and dinners.

It’s not too late to be involved. Follow the activity on Facebook, Twitter and Instagram by using the hashtags #sauvblanc and #nzwine and make sure to share your Sauvignon Blanc experiences.


-ENDS-

notes:

• New Zealand Sauvignon Blanc exports are worth $1.4 billion annually, which is over 80% of New Zealand’s total wine exports.

• The industry is working towards a goal of $2 billion of exports in 2020.

For more information on International Sauvignon Blanc Day visit www.nzwine.com/sauvblancday


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Collective Bargaining For Contractors: Working Group's Model For Screen Sector

A recommended model to allow collective bargaining for contractors in the screen sector has today been unveiled by the Government-convened Film Industry Working Group. More>>

ALSO:

Kauri Dieback: DOC Closing Tracks To Protect Trees

The Department of Conservation will close 21 tracks across kauri land to help prevent the spread of kauri dieback. An additional 10 tracks will also be partially closed and the open sections upgraded... More>>

Price Of Cheese: Dairy Product Prices Descend

Dairy product prices fell at the Global Dairy Trade auction as whole milk powder slid amid the prospect of increased supply. More>>

ALSO:

Deductible Horses: Peters' Bloodstock Investment Plan

“Cabinet has approved the final design of the bloodstock rules which were first signalled in Budget 2018. Investors new to bloodstock breeding will be able to claim tax deductions for the cost of horses, even if they don't own an existing horse breeding business...” More>>

Petrol Up 19%: Annual Inflation To September 1.9 Percent

The consumers price index (CPI) increased 1.9 percent in the September 2018 year, driven by higher petrol prices, Stats NZ said today. This follows a 1.5 percent annual inflation rate for the June 2018 year. More>>

ALSO:

Young Males Common Victims: NZ Tops List Of Most-Scam-Called Countries

Among the 16 nationalities surveyed for the 2018 Global Tech Support Scam Research conducted by TRG, New Zealanders reported the highest levels of exposure to tech scams, with more than three-quarters of us experiencing at least one. More>>