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Sowing the Seeds of a Healthy Childhood Motivation

Sowing the Seeds of a Healthy Childhood Motivation for New Charity Partnership

Helping young New Zealanders have the best chance of a healthy childhood is the driving force behind a new partnership between New Zealand’s leading charitable child health research funder and premier seed supplier, Pioneer® brand products.

Pioneer Head of Commercial Operations, Steve Richardson, said that the partnership with Cure Kids is a tangible way that our organisation, as a seed supplier can take an active role in improving health outcomes for New Zealand children.

“What Cure Kids has achieved in child health is inspiring. Our business is underpinned by excellence in innovation and strong family values. Cure Kids’ commitment to supporting the best science to make a difference to children is so well aligned with how we operate as a business.”

Pioneer, whose core business is supplying maize hybrid technology to New Zealand farmers and grain growers, plan to donate a portion of seed sales to Cure Kids, as well as run fun and engaging fundraising activities amongst their staff and customers.

“We have had such positive feedback from our staff about the decision to support Cure Kids. Already it feels like a great initiative and one that everyone at Pioneer can relate to,” said Richardson.

One focus for the partnership this year will be taking part in Cure Kids’ annual Red Nose appeal which is being held in September.

Cure Kids CEO, Frances Benge, said that the partnership was a great example of two organisations with aligned values coming together for the greater good.

“We are thrilled that Pioneer have chosen to support Cure Kids and really get behind our vision of giving all New Zealand children the best chance of a healthy start in life.

“These types of partnerships are critical for us to be able to fund research and what’s wonderful is that together we can make a real impact on child health”, said Ms Benge.

Cure Kids have been leaders in the child health funding landscape for nearly 50 years and are currently funding more than $10 million of research across 60 projects ranging from child and adolescent health, to obesity, epilepsy and child cancer.

The partnership commenced in April and plans to engage nationally with Pioneers staff and customers nationally over the coming year.


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