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Contagion pulls ad and apologises

A recent advertising campaign created by Contagion in the spirit of jest has come under public criticism for its messaging.

Contagion Executive Creative Director Bridget Taylor says the company is sorry for any offense caused.

“We are sincerely sorry for causing any offense. It was never our intention to upset anybody and in hindsight, we missed the mark on what we initially thought was a humorous advertisement.

“We are just as passionate about sending positive messages and setting a good standard as we are about creative advertising.

“We have completely pulled the ad and will run other ads from the campaign.”

[ENDS]



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