Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New name, business as usual for well-known pasture company

The name behind some of New Zealand’s most widely used farm pastures, including Trojan, Shogun, Tyson and Rohan, has changed this month to better reflect its global connections.

Thirty years after it first teamed up with a family-owned seed business in the Netherlands, Agriseeds will from 19 July be known as Barenbrug Agriseeds.

Managing director Michael Hales says that despite the name change it will be business as usual for the company.

“The Royal Barenbrug Group has been part of Agriseeds since the company was founded as a start-up in 1987.

“Just as importantly, Barenbrug has been able to give us a technical edge, providing unique access to plant genetics, science and knowledge.

“It’s the largest privately owned seed company in the world, and without having been able to share its resources, we would not be where we are today.”

A key outcome of this collaboration has been a raft of market-leading pastures developed specifically to improve livestock production and profitability for NZ farmers, he says.

And while the Royal Barenbrug Group is a large global operation, those involved in the organisation are acutely aware of the role local knowledge plays in the creation of great pasture.

“They’ve put the weight of their resources and expertise behind the team here in NZ, at the same time as giving us the scope to meet the needs of local farmers.”

The Barenbrug connection has also enabled advanced scientific research on endophyte technology and opened export opportunities for NZ seed growers.

While the name on the yellow seed bags is different this season, Michael Hales says everything else remains the same, as does his team’s long-standing commitment to providing NZ farmers the best pasture they can grow.

The Royal Barenbrug Group was founded in 1904 by Joseph Barenbrug, and is now a fourth generation family business. It has 29 subsidiaries world-wide, with 14 breeding stations across five continents encompassing all the major global climatic zones.

The group has 740 employees, including 105 in research and development. Annual turnover is in excess of $NZ425 million and the company invests heavily into research every year.

Barenbrug Agriseeds is based on a 224ha research farm in Canterbury and has a total staff of around 60 throughout NZ. Its innovative and successful pastures include best-sellers Trojan, Shogun, Tyson and Rohan.

ENDs

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Up $1.20: $17.70 Minimum Wage Next Year

Coalition Government signals how it will move toward its goal of a $20 p/h minimum wage by 2021... “Today we are announcing that the minimum wage will increase to $17.70 an hour on 1 April 2019." More>>

ALSO:

Reserve Bank: Capital Proposals Are 'Radical', Says Fitch

International credit rating agency Fitch says the Reserve Bank's proposals for increased bank capital adequacy ratios are "radical" and "highly conservative relative to international peers", but the result will ultimately be "significantly stronger buffers" against financial system shocks. More>>

ALSO:

Regions And Skills: Work Visa Proposals 'Step In The Right Direction'

Immigration Minister Iain Lees-Galloway announced yesterday that the Government is consulting on proposed changes to employer-assisted temporary work visa settings to ensure that work visas issued reflect genuine regional skill shortages. More>>

ALSO:

Long Commutes: Hamilton To Auckland Passenger Rail Trial Gets Green Light

The NZ Transport Agency Board has approved a business case for the next steps in a start-up trial Hamilton to Auckland passenger rail service, Transport Minister Phil Twyford announced. More>>

ALSO:

Working Group Update: Mycoplasma Bovis Eradication Making Substantial Progress

International experts are impressed by New Zealand’s efforts to eradicate the cattle disease Mycoplasma bovis and are more confident the campaign is working... More>>

ALSO: