NZ Marketers Capability in Artificial Intelligence

NZ Marketers Capability in Artificial Intelligence to be accelerated at AIMCON on September 5th

AIMCON - The AI event for Marketers is on in Auckland next Wednesday, September 5th at the Generator @GRIDAKL

NewZealand.ai founder Justin Flitter has partnered with leading AI and Technology companies IBM, ClearPoint, Qrious, JRNY and Spacetime to help marketers identify business problems and customer interactions that can be improved with Artificial Intelligence.

AIMCON producer Justin Flitter says the event is for mid to senior level marketers challenged with developing future-focused strategic marketing initiatives driven by emerging technology and efficient use of consumer and business data sets to optimise business performance.”

“For the last year or so Marketers have been exposed to ‘what’s possible’ but remain challenged with the ‘how to’ develop Artificial Intelligence systems to advance customer experiences, leverage consumer data and realise business productivity improvements.”

Leading Artificial Intelligence experts like Jody Sangster the CMO Liaison for IBM Watson is flying in from Australia to challenge marketers with re-thinking customer experiences and how to utilise AI to transform how customers interact with their business.

Hamish Rumbold, CEO of Clearpoint will give attendees the practical advice on how to engage a technical development partner and what they need to do to prepare and get the most from their first AI application.

Nathalie Morris, CEO of data and automation company, Qrious will help marketers understand what data they can leverage and how to set up their marketing operations to get the most benefit from their consumer data sets.

Other speakers include Byron Powell, Head of Consumer Mobile at Vodafone, Vince Warnock, Marketing Manager for Cigna Insurance, Michael Lovegrove, CEO of JRNY and Alex Bartley-Catt, CEO of Auckland AI Consultancy Spacetime.

We want marketers to walk away from this event confident they have the knowledge to engage team members across their companies and external partners to build capability. We want them to know how to identify whether a business problem or customer experience can be solved with Artificial Intelligence.

Justin Flitter says, “Marketers need to be confident to start small, picking a narrow, specific business case to apply Artificial Intelligence to build their confidence and capability before tackling harder problems. “

Speaker information and tickets are available from AIMCON.co.nz

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