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FarmIQ Powers Farmlands’ SafeFarm

Farmlands Choose FarmIQ as Software Platform for its new Farm Safety Application


Wellington, New Zealand. Monday 24th September 2018.

New Zealand’s most comprehensive farm management software provider has partnered with the country’s largest farmer retail co-operative, Farmlands, to launch SafeFarm, a complete Health and Safety software system designed with New Zealand farmers in mind.

SafeFarm is built on FarmIQ’s software platform, utilising much of the mapping, recording, reporting and analytical capabilities inherent in FarmIQ.


The SafeFarm software package is available free of charge to Farmlands’ shareholders. Users of the application can seamlessly upgrade and trial FarmIQ’s newly launched range of farm management subscriptions from within SafeFarm.

Darryn Pegram, FarmIQ Chief Executive said Farmlands’ decision to build SafeFarm on the FarmIQ software platform is recognition that farmers want all their information in one place – and increasingly, that is FarmIQ.

“For FarmIQ, the opportunity to engage with Farmlands’ shareholders and take them on a digital farm recording journey is very exciting.”

“Health and safety is a great place for shareholders to start recording. We expect it will lead to lead to broader farm recording, from fertiliser applications to animal health treatments.”


Farmlands Chief Executive Peter Reidie said FarmIQ was a natural choice for Farmlands to partner with in launching SafeFarm.

“We are excited about the possibilities our partnership with FarmIQ brings to our shareholders and working together, we aim to better prepare New Zealand’s farmers in a rapidly changing, increasingly digital world. First, we want to help them stay safe.

“The SafeFarm app is the starting point to using technology to make our farms safer. Further options from FarmIQ bring the digital age to farming and give our farmers a complete “window” to what is happening on their farm.”

SafeFarm is available for all Farmlands shareholders to download now from www.farmlands.co.nz/safefarms

About FarmIQ

FarmIQ is New Zealand’s most comprehensive Farm Management Software platform. Servicing more than 2000 farms across New Zealand and with more than 70 million animal events already recorded, it is New Zealand’s leading farm management software.

The FarmIQ platform is neutral and open and is connected to a wide-range of data sources, including all of the major meat and dairy processors. It is used by a wide range of customers and agribusinesses to support farm assurance, compliance and productivity programmes.

FarmIQ is based in Wellington, employs 35 people and is owned by Farmlands, Landcorp, Silver Fern Farms and Veterinary Enterprises


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