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NZ Online Retail Sales - August 2018

NZ Online Retail Sales - August 2018


• New Zealand’s total online retail spending in August was 8% higher than in August last year.

• Annual online spending across the retail categories we cover* continues to track at approximately $4.4 billion (excl GST).

Spending at local online sites was up 9% compared to August last year. This is 4% ahead of the growth rate for spending at traditional stores1. Food was again a strong category, with a solid showing from Grocery stores offsetting a softening in online sales in the “Other Specialised Food” category.

Online spending at international merchants was up 7% compared to August last year. The NZD continues to track softer than a year ago (e.g. down 9% vs the USD), making overseas goods more expensive for Kiwi’s. This is not proving much of a deterrent in some areas though, with purchases from overseas Computer stores up 20% on last August and Entertainment Media sales up 40%. At the weaker end, purchases of Electrical goods, Books and Sporting gear from overseas sites were all softer than in August last year. The Clothing category managed to nudge a 2% rise on last year’s level of purchases from offshore sites.


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