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Kiwi natural products exporters offered US insights


New Zealand natural products exporters and entrepreneurs have an opportunity to gain insights to give them the inside running into the US market at an Enterprise Bootcamp in November, 2018.

The two-day training event, featuring Stonyfield Farm founder Gary Hirshberg and a number of his internationally-renowned colleagues is being brought to New Zealand by Buy Pure New Zealand, New Zealand Trade and Enterprise and ANZ.

Buy Pure Managing Director Brendan Hoare says gaining access to expertise of the likes of Hirshberg is incredibly valuable for New Zealand producers, exporters and entrepreneurs seeking to gain an insight into the world’s largest and fastest growing certified organic and natural market.

Hirshberg’s Enterprise Institute is a successful capability-building programme for natural products entrepreneurs looking to grow successful enterprises. The programme offers more established enterprises practical and proven insights into how to break into the rapidly-expanding US natural products market.

Hirshberg’s influence enables him to bring globally recognised leaders in business strategy, finance, brand development, retail, ecommerce and logistics. In addition, this year he has enticed Kiwi Tim Brown of Allbirds fame to the event.

Mr Hoare says the market shift to organics and natural products has such strong momentum that everyone from supermarkets to restaurant chains in the US is seeking to establish global supply chains for products.

“New Zealand producers and brand owners are well-placed to grow margins and ensure long-term supply contracts if they can establish themselves in the space,” said Mr Hoare.

ANZ says they are pleased to be supporting the event that helps connect New Zealand businesses to export opportunities.

“Breaking into large, sophisticated markets like those in the US is tough,” says ANZ Commercial & Agri General Manager Penny Ford.

“It takes resources, someone to open doors and connections. Accessing all that from New Zealand is difficult, so supporting expertise and knowledge that will help businesses better understand how to access those markets is really important.”

Date

Tuesday 13 and Wednesday 14 November 2018

Venue

The Pavilion, ANZ Centre, 23 Albert St, Auckland

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