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Barfoot & Thompson launches WeChat

26 October 2018

Barfoot & Thompson continues breaking new ground when it comes to innovation within real estate, this time being one of the first real estate companies in New Zealand to launch its official WeChat account to the public.

Director Peter Thompson says, “The growing and diverse population in New Zealand, coupled with continuous technological advances, necessitates engaging with our customers and staff through alternate channels such as WeChat.”

“We understand that many Chinese speakers communicate with friends, family and brands through WeChat, and using this online channel we have an opportunity to engage in a way that is more relevant to this demographic. We will be providing updates, news and market reports in Chinese to ensure that our Chinese audience can better engage with our content.”

“The introduction of WeChat is also enthusiastically welcomed by our salespeople, who can now competitively market their properties through the company’s official WeChat account, allowing them to extend their market reach.”

Salesperson Jacqui Ding says, “I’m excited to be part of this innovative process, embracing technological change with the customer’s needs at the centre of our decisions. For Chinese-speaking customers, WeChat is the preferred platform of communication and marketing where nearly every transaction is concluded at the touch of a button.”

“It is a trusted platform that is easily accessible and widely used. Having an official company WeChat account allows me to now easily market properties and the services of the company whilst at the same time responding to the needs of our customers.”

The Barfoot & Thompson WeChat account will feature industry updates, property reports, statistics, trends and latest news. To follow us on WeChat search: BarfootandThompsonNZ.


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