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STAAH welcomes Kiwi-owned U Hotel Group to their family

STAAH welcomes Kiwi-owned U Hotel Group to their ever-growing family

[Auckland, 7 November 2018]: The leading hospitality technology provider is the preferred platform for U Hotel Group, joining 6,000 accommodation providers worldwide who are taking advantage of STAAH’s cloud-based booking solutions.

The owner of New Zealand-based U Hotel Group, Suresh Subramaniaum, chose STAAH to enhance their online booking experience, increase reach and to gain direct bookings for two of their boutique Wellington properties.

“Our target market is diverse as we have accommodation options from 3 to 5 star which include corporates, leisure FITs, groups and backpackers,” says Suresh. Among STAAH’s network of more than 250 integrations are online travel agents that reach each of these segments.

The U Hotel Group will be using the STAAH Max Channel Manager, an enterprise solution that is customisable and scalable to address the booking management requirements of a wide range of property types, from independent hotels to groups such as U Group.

The broad distribution capabilities of the channel manager are complemented by real-time insights and integrated direct booking capability through the STAAH Max Booking Engine. This feature-rich platform is designed for conversion and perfect for individual as well as group bookings.

The STAAH Max Booking Engine is ideal to implement a robust dynamic pricing strategy, which meets the constantly changing needs of a group as diverse as U Hotels. Extremely user-friendly, both at the front and back end, it enables hoteliers around the world do their business more efficiently.

A stellar feature of STAAH’s booking engine technology is WatchMyRate, a widget that displays the lowest rates for the property from five chosen OTAs. The feature has helped many properties make huge gains in direct bookings. One boutique Queenstown property reported an increase of $40,000 (NZD) in six months of implementing this feature on its website.

“The combined power of the STAAH channel manager and booking engine places our properties in a great position to market ourselves to gain more online bookings, particularly direct bookings.”

“We are thrilled to be a part of U Hotel Group’s exciting story as they navigate through the increasing complexities of a digitally-led and consumer-led world of travel,” says Edwin Saldanha, Regional Manager – Oceania, STAAH Ltd.

The STAAH platform will be used by U Boutique Wellington Hotel and U Residence Hotel Wellington.

About U Hotel Group

U Hotel Group is a Kiwi owned Hotel company specialising in quality boutique Hotel experiences in Wellington with accommodation options from budget to luxury. Their brands include U Boutique Hotel, U Residence Hotel, U Suites, U Studios and U Hostels. Both U Residence Hotel Wellington and U Boutique Hotel Wellington are very highly ranked on TripAdvisor and other review platforms as their main focus is on quality and simplicity. U Hotel Group places its guests at the heart of everything they do. When it comes to their service , the group takes pride in caring for the details and going above and beyond simply meeting the needs of their guests. It’s all about U!

About STAAH Ltd.

STAAH Ltd is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers to maximise online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA), direct bookings and digital marketing services. STAAH works with more than 5,000 partner properties in more than 80 countries through its operations in New Zealand, India, Malaysia, Philippines, Thailand and UK.


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