Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

South Island Honey in Demand

Hives in the High Country - Taylor Pass Honey

The sweet taste of honey has made it a treat for over 8000 years – but now there’s more.


Growing awareness of its health benefits and the appeal of its natural origins has meant South Island honey producers are riding a wave of unprecedented overseas demand.

Taylor Pass Honey, one of the south’s largest producers, has doubled production over the past two years and the remote wilderness areas they source their honey from has been a compelling selling point for overseas markets, marketing manager Jo Bray says.

“The provenance story of our products is a key differentiator for our brand for both domestic and international consumers, with traceability back to the hive being a fundamentally important attribute particularly as the consumers of today place a great deal of importance on country of origin and authenticity.”

The Blenheim based company has expanded its south island honey operations deep into the Central Otago and South Westland, quadrupling the number of hives in those areas to keep up with demand and ensure security of supply.“Having geographic diversity ensures we are somewhat protected against a total crop failure should a poor season arise as happened in 2016/2017. In addition to this these two areas provide access to nectar sources not abundant in the Marlborough region,” Jo says.

Part of the strategy is to provide their customers, particularly in the rapidly growing U.S. market, with variety.

“Whilst Mānuka makes up the bulk of our crop this is not our primary focus, our value proposition lies in producing a wide range of unique mono-floral honeys that carry the signature flavours and properties of the South.

“The South Island provides us with access to honey varietals not found anywhere else in the world and this feeling of a product not being readily available suddenly makes it very attractive to the consumer – hence increased demand.”

While historical data for hive numbers in the south is hard to find, nationally the trend has still been strongly upward according to Apiculture New Zealand CEO Karin Kos.

“As at September 2018 there were 211,504 registered hives in the South Island (out of a total of 885,004 across all of NZ).
“National trends have seen hive numbers double in the last ten years – ten years ago hives were around 355,000.”

Another positive aspect of the growth is the changing age demographic with a number of young new entrant beekeepers drawn to the industry she said.

This article was first published by Tim Brewster on The Good South webguide.

Ends


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Marine And Freshwater Reports: EDS Calls For Urgent Action On Marine Management

“There are some big issues to address. These include many marine species and habitats that are in serious trouble. Of the sample investigated, the report finds that 22% of marine mammals, 90% of seabirds and 80% of shorebirds are threatened with or actually at risk of extinction..." More>>

ALSO:

$7.5 Billion Surplus: Government Accounts "Show Strong Economy"

“The surplus and low levels of debt show the economy is in good shape. This allows the Government to spend more on infrastructure and make record investments in health and education,” Grant Robertson says. More>>

ALSO:

New OIO Application Trumps Judicial Review: OceanaGold Cleared To Buy Land For Waihi Tailings Expansion

In a surprise turnaround, the government has given OceanaGold a greenlight to buy land to expand its Waihi mine after the application was previously turned down by Land Information Minister Eugenie Sage. More>>

ALSO:

Christchurch Rebuild: Fletcher Sued For $7.5m Over Justice Precinct

Fletcher Building is being sued for $7.5 million by utilities contractor Electrix, one of the subcontractors on the Christchurch Justice and Emergency Services Precinct. More>>

Three New Drugs: PHARMAC Signs Bundle Deal For More Cancer Medicines

420 New Zealanders with lung cancer, breast cancer, multiple sclerosis and respiratory disease will benefit each year from a bundle deal PHARMAC has finalised with a medicine supplier. More>>

ALSO: