Rhenus Asia-Pacific Strengthens Customer-focused Strategy
14th January 2019
Rhenus Asia-Pacific Strengthens Customer-focused Strategy as it Continues Intra-Asia Push
Rhenus Logistics Asia-Pacific embarks on customer-focused approach to build upon touch points globally, including its 15 countries and regions in Asia Pacific. As it aims to double up Intra-Asia volumes and revenues by end of 2020, strengthening its regional presence and capitalizing on digitization trends are key.
AUCKLAND, NEW ZEALAND - Media OutReach - 14 January 2019 - Intra-Asia Trade continues to grow steadily as Asia and the Pacific saw its gross domestic product (GDP) rise from 30.1% in 2000 to 42.6% in 2017, and account for more than a third of global exports. Average container utilization globally is expected to increase significantly from 68% in 2017 to around 80% by 2022, with average regional utilization levels projected to increase most sharply in Greater China, North Asia, Southeast Asia and West Coast South America.
Following the opening of its new office in New Zealand in August 2018 to extend the reach into the Oceania market, Rhenus Asia-Pacific plans to significantly accelerate its Intra-Asia growth and presence with a greater focus on customer needs and trends. The logistics services provider also seeks to tap into emerging opportunities such as e-commerce and digital technologies. Efforts to identify potential mergers and acquisition opportunities remain on-going.
"With a presence in almost every part of the Asia Pacific, Rhenus has an extensive portfolio of services, products and solutions. Our intra-Asia trade volume has seen a steady year-on-year growth of 20-30% for the past 3 years and we aim to double up the revenue by 2020. We continue to deliver strong Air and Ocean products, while warehousing, cross-border trucking and rail transportation remain increasingly important in the region. We are also looking to grow the E-commerce business for South-east Asia and Greater China, among others," said Jan Harnisch, CEO of Far East Asia, Rhenus Asia-Pacific.
With offices in 15 countries and regions helmed by leaders with local market knowledge, Rhenus has seen the expansion open up the trade lanes within Asia to Oceania and Europe.
"Rhenus is on track on a long-term growth strategy to establish strong presence on all continents. The extension of our presence in the South East Asian markets is key, where we leverage the possibilities in cross border trucking. We are seeing strong growth in air freight, especially the trade lanes between Hong Kong - Bangkok, Taipei - Bangkok, Hong Kong - Delhi, Singapore - Bangkok, Shanghai - Bangkok," said Tobias Bartz, a Member of the Rhenus Board.
As new technologies reshape the logistics marketplace and customer expectations, Rhenus is staying ahead of the curve, from minimizing manual work by automating processes, integrating with our vendors via electronic data exchange, and using ticketing systems to manage internal queries.
Please refer to the Annex for the respective country snapshot.
For more information and the latest updates on Rhenus Logistics Asia-Pacific, check out https://www.rhenus.com and stay connected on https://www.linkedin.com/company/rhenus-logistics-asia-pacific/.
The Rhenus Group is a logistics services provider with global business operations and annual turnover of EUR 4.8 billion. Rhenus has business sites at 610 locations worldwide and employs 29,000 people. The Rhenus business areas -- Contract Logistics, Freight Logistics and Port Logistics -- manage complex supply chains and provide a wealth of innovative value-added services.
Annex: Country and Region Snapshots
Regional Executive Quotes:
"Rhenus has started an aggressive expansion plan in the face of a mature market in South-east Asia. We have seen steady growth in the last 12 months, and will continue to focus on meeting the demand for road and warehousing solutions in this region" - Joachim Hanssen, CEO of South-east Asia, Rhenus Asia-Pacific.
"In the Greater China market, for example, Rhenus Logistics has an ever- expanding presence and covers all major trade hubs with 16 offices and 4 warehouse sites. With a variety of transport modes and hub solutions available, we are poised and ready to further accelerate our business within Asia-Pacific." - Michael Sickinger, CEO of the Greater China region, Rhenus Asia-Pacific.
New Zealand • Rhenus New Zealand has a strong focus on agricultural products, with major export partners being New Zealand's trans-Tasman neighbors -- Australia, USA, United Kingdom, and Japan. It sees opportunities for ocean and air freight, and customs.
 Asia Development Bank's "Key Indicators for Asia and the Pacific 2018" Report
 Drewry's "Global Container Terminal Operators Annual Review and Forecast 2018" Report