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BP’s Every Litre Counts campaign returns

Media Release

21 January 2019

BP’s Every Litre Counts campaign returns to help make New Zealand beaches safer

Off the back of last summer’s success, BP has today announced the return of its Every Litre Counts campaign – where, for every litre of fuel sold at BP retail sites nationwide before Sunday 17 February, BP will make a donation to Surf Life Saving New Zealand (SLSNZ).

From Monday 21 January to Sunday 17 February, anyone who fuels up at any BP retail site will automatically contribute to SLSNZ and help make New Zealand beaches safer.

This year, SLSNZ is challenging each of their 74 Surf Life Saving clubs to submit a safety video and be in to win one of 20 x $2,500 cash prizes which they can use directly for their club from the money raised during Every Litre Counts 2019.

BP New Zealand’s Managing Director, Debi Boffa, says, “We have partnered with Surf Life Saving New Zealand for 51 years and we’re proud of this long-standing association and the difference it has made in our local communities”.

“For four weeks starting today, every time someone fuels up, BP will make a donation to Surf Life Saving New Zealand. It’s simple – every little bit helps, so make every litre count,” says Boffa.

Surf Life Saving New Zealand’s CEO Paul Dalton says that despite the charity being around for 100 years, its funding is short-term and determined year-to-year, putting the organisation at huge risk.

“We live hand-to-mouth in many ways and the funds donated from an initiative like BP’s Every Litre Counts are critical in helping us cover operational costs and continue to provide proactive lifeguarding and emergency rescue services across New Zealand,” says Dalton.

“Our club members do an amazing job of educating swimmers about how to stay safe on the beach and initiatives like this with BP go a long way in preventing many incidents in the water.”

Every Litre Counts first launched in 2018 to celebrate the 50-year partnership between BP and Surf Life Saving New Zealand and raised $459,050 for the charity in addition to BP’s annual donation.

To be involved, New Zealanders can purchase fuel at any BP retail site between now and Sunday 17 February and BP will donate to SLSNZ. For more information, visit


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