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ASB appoints new Executive General Manager

Tuesday 29 January 2019

ASB appoints new Executive General Manager to lead its retail business

ASB is pleased to announce that Craig Sims has been appointed to the bank’s executive leadership team in the role of Executive General Manager, Retail Banking.

Mr Sims joins ASB from his previous role in Melbourne where he was tasked with improving the customer and banking experience at ANZ Australia.

While originally from Masterton, Mr Sim’s varied career has seen him gain wide-ranging banking experience working across 18 different markets in Asia-Pacific, Australia and New Zealand, involving roles in sales, strategy, human resources, technology, retail and business banking.

ASB Chief Executive Vittoria Shortt says Craig Sims is a respected customer-focused leader motivated by a passion to make banking simpler for everyone.

“Craig is a great addition to the ASB leadership team. He is highly regarded with extensive experience and a proven track record of progressive thinking,” Ms Shortt says.

Mr Sims says he’s thrilled to return to New Zealand and join the ASB team.

“I’m excited by the prospect of being able to make a difference in the lives of New Zealanders and using my knowledge to help ASB continue making banking simpler, and accelerating the financial progress of its customers.”

For more information about ASB visit



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