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Movac Backs Mobi2Go with $5m Investment

Mobi2Go, a leader in digital ordering and engagement solutions for hospitality, announced today a $5m round of new investment to further accelerate the company’s already impressive growth and product development.

Founder and CEO Tarik Mallett says the funding “is further validation of the efforts over the last 12 months to build the foundations for scale and the investment will allow us to continue to build on existing international growth, and to scale out our operations and enterprise features, as larger brands move to adopt the Mobi2Go Platform.”

Mobi2Go powers the digital ordering and engagement for a growing number of Australasia’s most respected hospitality brands, including Burger Fuel, Pita Pit, Tank Juice, Mad Mex, Sumo Salad and Little Caesars Pizza. Mallett says “Our clients love the flexibility of Mobi2Go and in most cases are driving at least 20% of their revenue through Mobi2Go within three to six months of launching. Mobi2Go allows both large and small hospitality businesses anywhere in the world to offer innovative, integrated and branded ordering solutions to their customers without large upfront costs or specialised expertise. Now with some serious fuel in the tank we are excited to be able to take things to the next level.”

The round was led by Movac, New Zealand’s most experienced technology investment firm. Movac Partner, Mark Vivian, comments “We were compelled to invest in Mobi2Go by the quality of the team, their technology and the rapidly-changing nature of the industry that they operate in. They have the experience, passion and ambition to grow a successful international company at rapid scale. As a proud Wellingtonian, it’s also terrific to be investing in a Wellington-based company that’s growing globally.” Mr Vivian will join the Mobi2Go board.

Mobi2Go is now focussed on finding the right calibre of people to join the team both in New Zealand, Australia and a soon to be opened North American office to keep-up with the growing global demand.



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