Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Lake Wanaka Launches ‘Choose Your Wanaka winter’

Lake Wanaka Tourism (LWT) has launched its latest ski campaign into Australia, with a series of videos that are a clever mix of stunning footage, shot on both digital and film, complimented by emotive voiceovers.

The content focuses on 4 key audience groups and their ‘dream trip’, taking the customer on a journey through to customised web landing pages where they can plan, book and share. LWT partnered with Air New Zealand to extend the reach of the campaign through their channels and provide an incentive to travel with great deals on flights from the east coast of Australia.

LWT adopted a fresh approach to marketing ski to Australians in 2017 by taking the creative process and production in house, with the subsequent campaigns providing valuable insights into the Wanaka consumer and what content resonates best, picking up Finalist nominations in a succession of Mumbrella awards. LWT is once again up against some of the best agencies worldwide, shortlisted as finalist in the Mumbrella Travel Marketing Awards in the Breakthrough Destination of the Year category.

James Helmore, General Manager of LWT, said this approach has been extremely effective in reaching the consumer in a way that is relevant to them.

“The quality of content produced is outstanding and the results achieved on the back of this considerable given overall arrivals from the Australian market are relatively static. Ski is a vital sector for the Wanaka region, and as a direct result of our work in this space, we have seen strong year on year growth in website traffic and referrals to our ski partners which has translated into growth in spend and visitor numbers. The Monthly Regional Tourism estimates show spend from Australian visitors has increased from $37 to $44 million, up 19% from winter 2016 to winter 2018.”

To view LWT’s 2019 ‘Choose Your Wanaka winter’ campaign go to:
To view hero video click here

© Scoop Media

Business Headlines | Sci-Tech Headlines


Tax Bill Passes, Drops: “An End To Unnecessary Secondary Tax”

“The changes mean Inland Revenue will more closely monitor the tax paid by wage and salary earners through the year. If it appears the worker is being over taxed, Inland Revenue will suggest a more suitable PAYE tax code tailored to that worker.” More>>


Ethiopian Airline Crash: Boeing 737 Max Aircraft Operations Temporarily Suspended

New Zealand’s Civil Aviation Authority has suspended the operation of Boeing 737 MAX aircraft to or from New Zealand. Currently this affects only one operator, Fiji Airways. There are no other airlines that fly this aircraft type to New Zealand. More>>


Sorting Out DNA: Crime-Busting Software Wins Top Science Prize

Software developed in New Zealand that has contributed to identifying suspects in tens of thousands of criminal cases around the world has won the 2018 Prime Minister’s $500,000 Science Prize. More>>


In The High Court: IRD Wins Tax Avoidance Case

Inland Revenue has won a High Court case against Eric Watson’s Cullen Group over a nearly $52 million tax debt. More>>


Insurers Withdraw From Market: Plea For EQC Rethink

A consumer watchdog wants the government to rethink the Earthquake Commission (EQC) as more people are pushed out of getting property and contents insurance. More>>


Women's Day: New Zealand Rated Third Best In OECD For Working Women

New Zealand has been rated among the top countries in the world for working women. The Women in Work Index rated New Zealand third in the OECD and it was the only country outside Europe to make the top 10. More>>