Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Marketing campaign to get visitors back to the Coast


15 April 2019


Following the reopening of the Waiho Bridge, Development West Coast (DWC) Trustees have allocated a budget of $41,000 for a targeted marketing campaign starting today to ensure visitor numbers get back to their usual thriving levels.

The West Coast has been one of the fastest growing tourism regions in New Zealand with visitors injecting over half a billion dollars directly into the economy each year. Tourism is critical to the West Coast economy, and any major disruptions to visitor numbers will have a significant economic impact on the wider region.

“The loss of the Waiho Bridge seriously impacted businesses right along the Coast, not only those in Fox and Franz townships. Thankfully a new bridge has been built in just 18 days,” says DWC chief executive Chris Mackenzie.

“We are incredibly grateful to the New Zealand Transport Agency, local contractors and members of the Army’s 2nd Engineer Regiment for their tireless work building a new bridge in such a short time, reopening this key touring route.”

DWC’s Regional Tourism Manager Jim Little is overseeing an extensive marketing campaign to get visitors back during the crucial Easter holiday period.

“We need to get the word out that the Waiho Bridge is open, and our Untamed Natural Wilderness is open for business,” says Mr Little.

“Through extensive use of press and radio coupled with social media we will be targeting key markets to ensure visitor numbers are strong during this important holiday period.”

END




© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Environment Aotearoa 2019: Report Warns Environment In Serious Trouble

The report says the way New Zealanders live and make a living is having a serious impact on the environment, and the benefits New Zealanders get from being in nature, though not measured or quantified, could be lost. More>>

ALSO:

Provincial Growth Fund: Backing Growth In Gore

“Today’s announcements are a $1.6 million investment towards the Maruawai precinct project, which involves the redevelopment of the Hokonui Moonshine Museum and creation of the Maruawai Heritage Centre...” More>>

ALSO:

Inflation: Cigarette Price Rise Offsets Cheaper Petrol

The consumers price index (CPI) rose 0.1 percent in the March 2019 quarter, due to higher prices for cigarettes, Stats NZ said today... In the year to March 2019, the inflation rate was 1.5 percent, down from 1.9 percent in the December 2018 year. More>>

ALSO:

Government Suppliers: MBIE Reinstates Fuji Xerox As A

The government has reinstated Fuji Xerox as a supplier despite an ongoing Serious Fraud Office investigation into accounting irregularities that led to losses of more than $300 million. More>>

ALSO: