ASB has been named the winner of the Canstar Innovation Excellence Award following the launch of the innovative ASB ID mobile app.
The innovative facial biometric app allows customers to verify their identity by comparing a photo of themselves and a photo of their eligible driver licence or passport, without having to go into a branch.
ASB executive general manager digital, data and brand Simon Tong says since launching thousands of customers have used the ASB ID app and the feedback has been very positive.
“It’s about giving our customers a choice and giving them some time back in their day. ASB ID can be accessed 24/7 and customers have commented on how convenient it is to use the app from home or at work.
Previously customers could start the process to join online, but still needed to visit a branch in person with documents proving their identity and address. ASB ID works on iPhone and Android phones and with a widely held photo ID such as a New Zealand driver licence, New Zealand and Australian passports.
Canstar says it has recognised ASB's ID app with an Innovation Excellence Award because of the way it seamlessly integrates biometric scanning technology into its customer sign-up process.
"ASB's app is the best solution to online identification requirements for opening a bank account in the market. It is unique and disruptive in combining biometrics with a single step process to offer greater convenience and accessibility - without compromising security," says Canstar general manager Jose George.
Mr Tong says Canstar’s recognition endorses the team’s commitment to challenge the status quo and innovate redefining and streamlining the process of opening an account with ASB.
“We’re extremely proud to receive this award. Our team was committed to creating an app that really did make it easier and quicker for our customers to do their banking. Having that effort acknowledged by Canstar is incredibly rewarding.”
To find out more about how ASB ID please visit: https://www.asb.co.nz/banking-with-asb/asb-id-app.html