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Sephora puts New Zealand on the map

Global beauty retailer Sephora today announced plans to further expand its presence in the Asia markets, with the first New Zealand retail store opening in Auckland in 2019. With over 3,000 stores globally, Sephora Asia currently operates in twelve countries including Australia, Singapore and Thailand, adding New Zealand, Hong Kong and Korea to that list this year a testament to the appetite for international beauty in the region.

Having launched the New Zealand e-commerce store in November 2015, this first bricks-and-mortar location is an exciting new venture for the brand. Opening its doors on one of Auckland's most renowned retail strips, the new location is set to become the home of beauty on Queen Street. The store’s design will pay homage to the retailer’s global brand by incorporating iconic black and white striped calepinage, while staying true to the rich heritage of the building.

Of the opening Benjamin Vuchot, President of Sephora Asia shared, “We believe that New Zealand will be a key market in building Sephora as the most loved beauty community in Asia, and the world. This expansion to a new market will allow Sephora to continue to amplify global beauty trends locally, elevate what our clients expect of the in-store experience and bring fresh, digital touch points to the retail environment to create a virtual, client-centric cycle.”

Pedro Coutinho, Interim General Manager Sephora Australia & New Zealand adds, “Sephora Auckland will be a beauty destination like no other. We are so excited to introduce our renowned service offering, a suite of the most sought after beauty brands from around the world and a fun place for our clients to experience and explore their own beauty journey. The Sephora client is the future – our customers are ahead of the trends, up to date with the latest brands and they want new products, now,” said Coutinho. “We’ve listened to what our online clients want from Sephora, and this new Auckland location will help us deliver it.”




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