Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

L’Occitane launches "digitalised vending machine" campaign

L’Occitane launches campaign with first of its kind, digitalised vending machine


PRIZM Digital NZ recently launched an innovative Mother’s Day campaign for Herbae par L’Occitane using a digitalised vending machine as the main redemption channel.

This is the first digitalised vending machine of its kind to be used in New Zealand and used new technology to reach consumers in innovative ways

The campaign shared joy with consumers at Albany Mall by gifting randomised L’Occtaine samples and gifts to shoppers via Facebook Messenger chatbot.

PRIZM Digital NZ incorporated Facebook Messenger Chatbot into its Mother’s Day campaign to increase customer engagement. Customers engaged through Facebook Chatbot and were asked a few simple questions on L’Occitane and skincare in general; they then received a unique QR code that could be used to redeem a L’Occitane sample or gift from the digitalised vending machine.

Tony Chang, Director PRIZM Digital NZ says; “The campaign was a huge success, consumers loved the surprise and delight element along with our innovative technology. L’Occitane were thrilled with the outcome”.

PRIZM Group consists of over 200 employees across five global offices including Hong Kong, China, Canada and New Zealand. They have built a substantial track record of delivering effective solutions to excel in the digital world and are only just getting started in New Zealand. PRIZM Group also own DataTech which specialise in utilising data to create Artificial Intelligence augmented digital products and services to amplify their clients’ business potential.

ENDS




© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Conduct Review Response: Banks Commit To Removing Sales Incentives

The FMA and Reserve Bank of New Zealand said today that all banks had committed to remove sales incentives from frontline staff and their managers. More>>

Consumer Report: Insurance Market Complaints And Uncertainty

Consumers are paying more than ever for insurance but they’re not getting a fair deal, Consumer NZ’s latest report on the industry shows. More>>

ALSO:

Workers “Blind-Sided”: Sanford Processing Restructure Plan

Up to 30 jobs – almost half Sanford’s Bluff workforce - could be lost if the proposal to move white-fish processing to Timaru goes ahead. More>>

up arrow"Steady": GDP Up 0.6 Percent In March Quarter

“Construction was the main contributor to GDP growth this quarter, rising 3.7 percent, on top of a 2.2 percent increase in the previous quarter,” national accounts senior manager Gary Dunnet said. More>>

ALSO:

Gordon Campbell: On Our Wild West Banking Culture

David Hisco’s nine year stint as CEO of the ANZ bank (while his expense claim eccentricities went by unbothered by board oversight) has been a weird echo of the nine years of social neglect by the previous National government... More>>

ALSO: