Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Inclusive new brand brews kombucha for the masses

16 July 2019

‘You don’t have to be a hippy to love this kombucha’ - that’s the message from the creators of Everybody’s Kombucha, an inclusive new drink designed for everyone to enjoy.

This month Everybody’s Kombucha has arrived at New World, Pak ’n Save and Four Square stores in the North Island with its Apple, Ginger Lemon and Raspberry flavour offerings.

It is one of the first kombucha brands in the market that doesn’t need to be refrigerated, and comes with an everyday price, that everyone will love.

WAVE Creative Communications Agency is behind the slick, approachable design, bringing to life a drink for consumers who want a healthy soft drink alternative, filled with probiotics.

“Since its origins, Kombucha has felt alienating. With its eastern visuals and health benefits it has traditionally been viewed as ‘niche’ or for the elite. We wanted to create a brand that would fly in the face of this,” says Craig Parker Creative Director at WAVE Creative Communications Agency.

Bay of Plenty full-service agency, WAVE Creative Communications, rose to the task, set by Natural Sugars New Zealand Ltd, to develop a brand that would appeal to everyone.

“We created a brand that held on to the great qualities of kombucha but removed the exclusivity. We created a brand for everyone to enjoy,” adds Parker.

Everybody’s Kombucha is made and bottled in Tauranga from local and imported ingredients.

“This is the first kombucha that actually tastes good, that’s not made in someone’s shed. Our goal is to create beverages which are good for everyone, without compromising on taste,” says Natural Sugars Growth Manager Andrew Friedlieb.

Everybody’s Kombucha is available in selected retail outlets in the North Island now at RRP $7.99 for a 4-pack.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Bus-iness: Transdev To Acquire More Auckland And Wellington Operations

Transdev Australasia today announced that it has agreed terms to acquire two bus operations in Auckland and Wellington, reaching agreement with Souter Investments to purchase Howick and Eastern Buses and Mana Coach Services. More>>

ALSO:

Māui And Hector’s Dolphins: WWF/Industry Counter Offer On Threat Management Plan

Forest & Bird says WWF-NZ's plan for protecting Māui dolphins is based on testing unproven methods on a species that is almost extinct, and is urging the Government to reject the proposal. More>>

ALSO:

Industry Report: Growing Interactive Sector Wants Screen Grants

Introducing a coordinated plan that invests in emerging talent and allows interactive media to access existing screen industry programmes would create hundreds of hi-tech and creative industry jobs. More>>

ALSO:

Ground Rules: Government Moves To Protect Best Growing Land

“Continuing to grow food in the volumes and quality we have come to expect depends on the availability of land and the quality of the soil. Once productive land is built on, we can’t use it for food production, which is why we need to act now.” More>>

ALSO: